Khabib Nurmagomedov and Clarence Seedorf Team Up for New Etihad Airways Advert for World Cup 2022

Khabib Nurmagomedov and Clarence Seedorf Team Up for New Etihad Airways Advert for World Cup 2022

Byron Pillay
updated at April 12, 2023 at 8:13 PM
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  • Former UFC champion Khabib Nurmagomedov has starred in an advert alongside business partner, Clarence Seedorf
  • Nurmagomedov and Seedorf run soccer schools and academies which combine MMA and football training
  • Etihad Airways are promoting its flights during the World Cup, adding that even Falcons were welcome on board

Two legends in their respective sporting fields have teamed up for a new advert to promote the upcoming World Cup in Qatar.

Former UFC Champion Khabib Nurmagomedov and former Netherlands international Clarence Seedorf have starred in Etihad Airways’ new advert, promoting the airline’s flights to Qatar.

Khabib Nurmagomedov, Clarence Seedorf, Team Up, Etihad Airways, Advert, World Cup 2022, Sport, World, Soccer, MMA, UFC, Netherlands
Khabib Nurmagomedov and Clarence Seedorf star in a new Etihad Airways advert ahead of the World Cup in Qatar. Image: Adam Davy/ Jeff Bottari/ @raychdigitalink
Source: Getty Images

The airline are promoting six direct flights to Qatar for the duration of the 2022 FIFA World Cup. The 2022 edition of the tournament will take place in Qatar from November 20 to December 18.

As reported by Bloody Elbow, the duo are seen being upstaged by a falcon in the ad. The falcon is the United Arab Emirates’ national bird and is also allowed on Etihad flights.

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Have Nurmagomedov and Seedorf teamed up before?

Despite the difference in the sporting worlds in which they come from, Nurmagomedov and Seedorf happen to be business partners. The duo started a football management agency and a football academy, SportBible reported.

The academy is known as the Seedorf Khabib Performance Club. The training methodology combines football and mixed martial arts.

As noted by Sportskeeda, the duo also opened an MMA-integrated soccer school in Toronto, Canada earlier this year.

Pressure mounts on Qatar as Paris vows to not show World Cup games

In other news regarding the World Cup, Sports Brief reported that the 2022 FIFA World Cup will not be shown on giant screens at fan zones in Paris, despite France heading to the tournament as defending champions.

The decision by the French capital was based on reports that thousands of migrant workers have died and others maltreated during preparations for the tournament in the Asian country.

According to the Deputy Mayor of Paris and the official responsible for sports, Pierre Rabadan, the conditions of preparing for the tournament by Qatar went against social and environmental ethics.

Authors
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Byron Pillay
Byron Pillay is a sports writer and Head of the Department at Sports Brief (joined in 2022) with over 10 years of experience in community journalism and a degree in journalism from Caxton's Cadet School.
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