Our Manifesto

We have a team of dedicated editors who bring fans breaking and daily news from across the globe with content that’s moulded to meet our readers’ sporting interests and fascinations.

Sport is more than a hobby; it's a ‘language’ that defies borders, languages and cultures. Sport unites us, gives us something in common, breaks down boundaries and gives us hope. Hope for a better future with sports being the catalyst of change.

We strive to provide accurate news in real-time, referencing reputable sources and delivered to you wherever and whenever. Sports Brief will be at your fingertips whether you are at work, using public transport or at home, keeping you up to date on everything that is happening both locally and internationally in the world of sports.

Sport is multi-faceted in nature; we, therefore, also cover the lifestyle, fashion and business aspects of this ever-growing industry to keep the reader in the know both on and off the pitch.

Sports Brief Mission

Our mission is to be the portal for all sporting interactions. Delivering quality information to our audience has been our primary aim since 2022.

  • We believe in building robust social networks, as this is essential in publishing sports news, which will give us the opportunity to engage with a broader audience.
  • We must strive to create an interactive environment where there is instant two-way communication between our readers and us.
  • We wish to be a positive change in the education of tomorrow’s sports journalists and collaborate and further equip today’s generation of reporters.

Sports Brief instils an environment where we treat others with respect and creates a platform where abuse and hateful conduct will not be tolerated. Our environment does not allow for external self-promotion or the selling of goods or services.

Sports Brief Pillars of Strength


Without our Sports Brief ‘warriors’ and you - our fans - we are nothing. United, we work, and together, we celebrate.


We emphasise transparency, openness and impartiality by researching our sources and facts before publishing to avoid using misleading or clickbait headlines.


We stick to the ‘do no harm’ policy, showing the world its diversity and never justifying violence.


We cover the most significant topics in the sports landscape, plus local and international news to enrich readers’ everyday lives.


We aim to be the front-runners in adapting and using new cutting-edge technology to create news feeds based on people’s preferences, and to improve their experience in terms of speed and enjoyment.


Sportsmen and sportswomen train hard in sports; therefore, it’s our responsibility as the custodians of sports news to equal their efforts in giving them the appropriate exposure to their talents and skills.