2022 FIFA World Cup: Lionel Plays Against Himself in Special Adidas 'Impossible Rondo' Advert

2022 FIFA World Cup: Lionel Plays Against Himself in Special Adidas 'Impossible Rondo' Advert

Keba Mothoagae
updated at April 12, 2023 at 8:17 PM
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FIFA World Cup
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Inter Miami CF logoFArgentina logo

To celebrate the career of one of the greatest all-time greats, Lionel Messi, ahead of the FIFA World Cup Qatar 2022, Adidas unveiled the latest chapter of its Impossible is Nothing story with the launch of ‘The Impossible Rondo’.

The film is a dream vision football fans across the world will be eager to witness – the G.O.A.T pitted against himself, complete with his haircuts, Argentina shirts and Adidas boots across 18 years and five tournaments.

Bringing the magic of Lionel Messi’s World Cup career to life, the film was created using the latest advancements in artificial intelligence and VFX. Historical and present-day footage of Messi was used to produce different, de-aged versions of him.

lionel messi, adidas, impossible rondo, argentina, 2022 fifa world cup
Lionel Messi takes on four other versions of himself in Adidas' 'Impossible Rondo' advert. Image source: YouTube screenshot'.
Source: UGC

This was then applied to body doubles to allow us to bring Messi versus Messi to life, which sees him preparing for the World Cup alongside versions of himself from 2006, 2010, 2014 and 2018.

Having already shared its Family Reunion film and the Impossible Rondo with fans, Adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations and the creation of the 'Al Rihla Arena' - an official Adidas fan zone on-the-ground in Qatar.

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Fans can watch the film at adidas.com/impossibleisnothing and follow all Adidas action from the tournament at @adidas on Instagram, Twitter and TikTok.

Follow all updates across the next month at @adidas on Instagram, Twitter and TikTok. You can also adidas.com/football or follow @adidasza @adidasfootball on Instagram or Twitter to join the conversation on social media, with hashtags #adidasFooball

Rooney tags Messi as football’s greatest player and backs Argentina to win the 2022 FIFA World Cup

Wayne Rooney believes Argentina stands a very good chance of emerging as champions of the 2022 FIFA World Cup, ahead of all the other 31 nations heading to Qatar.

Argentina is a two-time world champion and will be seeking a third title in the Middle East, having previously won the competition in 1978 and 1986, Sports Brief reported.

Rooney has now backed Argentina to win the title in Qatar, as he says Lionel Scaloni’s team has plenty of good, solid players around Lionel Messi to make that dream a reality,

Keba Mothoagae photo
Keba Mothoagae
Editor- Local Desk