Top 15 best-selling soccer jerseys in the world: most popular shirts

Top 15 best-selling soccer jerseys in the world: most popular shirts

Helix Odhiambo, Jackline Wangare, Adrianna Simwa
updated at April 25, 2024 at 11:03 AM
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One of the primary sources of revenue for soccer teams is shirt sales. The money they make from shirt sales varies from club to club. Most of the best-selling soccer jerseys are of top European clubs like Real Madrid, Manchester United, and Bayern Munich. Here are some of the top-selling soccer jerseys in 2024.

best-selling soccer jerseys
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Many teams often benefit from selling their players' shirts, and some even compete to buy popular stars whose jerseys could attract more sales. Having players like Lionel Messi, Cristiano Ronaldo, and Kylian Mbappe is an advantage for teams in terms of jersey sales.

Summary table of the best-selling soccer jerseys in the world


Soccer jerseys


Manchester United


Real Madrid


Bayern Munich










Paris Saint-Germain (PSG)




Manchester City


Argentina National Football


Brazil National Football


AC Milan


West Ham United


Tottenham Hotspur

Best-selling soccer jerseys in the world

Soccer jerseys are more than just clothing; they are a symbol of passion, pride, and allegiance to a team or nation. The best-selling soccer jerseys in the world embody the collective spirit of fans worldwide, uniting them in their love for the beautiful game. The clubs have benefited from their brand and massive fan base worldwide. Here is a list of the best-selling sports jersey in 2024.

15. Tottenham Hotspur

Harry Kane of Tottenham looks on during the Premier League match between Tottenham Hotspur and Burnley at the Tottenham Hotspur Stadium, London
Harry Kane looks on during the Premier League match between Tottenham Hotspur and Burnley at the Tottenham Hotspur Stadium, London. Photo by Federico Maranesi
Source: Getty Images

Tottenham Hotspur Football Club competes in the Premier League. The team plays its home matches at Tottenham Hotspur Stadium. Tottenham Hotspur's home jersey features a knit pattern woven into the fabric. Players such as Son Heung-min, Cristian Romero and former player Harry Kane have helped increase the jersey sell for the team.

14. West Ham United

General view of the West Ham United jersey at London Stadium
General view of the West Ham United jersey at London Stadium. Photo: Arfa Griffiths
Source: Getty Images

West Ham United is an English professional football club that plays its home matches in Stratford, East London. The club was founded on 29 June 1895.Their jerseys are typically claret and blue, which are the colors of the club. West Ham United current players include Aaron Cresswell, Mohammed Kudus and Kurt Zouma.

13. AC Milan

top selling soccer jerseys 2023
AC Monza President Adriano Galliani and AC Milan President Paolo Scaroni show the jersey prior to the Trofeo Silvio Berlusconi match between AC Monza vs AC Milan at U-Power Stadium in Monza, Italy. Photo: Andrea Bruno Diodato/DeFodi
Source: Getty Images

AC Milan is one of the most successful football clubs in Italy and Europe. It has been home to some of the greatest football players in history, including Paolo Maldini, Franco Baresi, Marco van Basten, and many others. AC Milan has a global fan base, and its jerseys are easily accessible internationally.

12. Brazil National Football

Best selling soccer jerseys in the world
Brazil national team soccer jerseys displayed for sale at a vendor's stand in Rio de Janeiro, Brazil. Photo: Dado Galdieri/Bloomberg
Source: Getty Images

The Brazilian national team is one of the most successful in football history, having won the FIFA World Cup a record five times. The jersey's iconic design featuring bright yellow with green trim is instantly recognizable. The club has prominent players such as Neymar, Casemiro, and Marquinhos.

11. Argentina National Football

top 10 best-selling soccer jerseys
Argentina's Economy minister and presidential candidate Sergio Massa displays a jersey of the national football team with the year "2030" stamped on its back. Photo: Tomas Cuesta
Source: Getty Images

Argentina is among the teams that rake in substantial revenue from their jersey sponsorships. The Argentina National Football Club managed to sell a high number of jerseys last year, resulting in a substantial earnings boost. The club has the top-selling sports jerseys of all time.

10. Manchester City

most sold football jersey 2023
Erling Haaland of Manchester City FC during the UEFA Champions League Final 2023 between Manchester City FC and FC Internazionale Milano at the Ataturk Olympic Stadium, in Istanbul, Turkey. Photo: Domenic Aquilina/NurPhoto
Source: Getty Images

Manchester City has recently gained popularity, thanks to their success in England. Manchester City have world-class players like Kevin De Bruyne, Erling Haaland, and Kyle Walker, who boosted their kit sales in the 2023/24 season.

9. Arsenal

most selling player jersey in the world
Thomas Partey #5 of Arsenal during a game between Arsenal and Manchester United at MetLife Stadium in East Rutherford, New Jersey. Photo: Howard Smith
Source: Getty Images

The Gunners are one of the most successful teams in England. However, having faced difficult times for over two decades, the club seem to have gained momentum in 2024 and brought its fans back to life. Arsenal is among the leading teams in the Premier League table, and their loyal supporters have responded by purchasing jerseys.

8. Paris Saint-Germain (PSG)

What is the most sold jersey in football?
Nordi Mukiele poses with his new jersey after signing a 5-year contract with Paris Saint-Germain in Boulogne-Billancourt, France. Photo: Aurelien Meunier
Source: Getty Images

PSG has massively benefited from the top stars signed in the 2021 summer transfer window. Paris Saint-Germain acquired Lionel Messi, Sergio Ramos, Achraf Hakimi, Georginio Wijnaldum, and Gianluigi Donnarumma. Current players like Kylian Mbappé, Achraf Hakimi and Marquinhos have pushed PSG's shirt sales in 2024.

7. Chelsea

Which football club sells the most shirts 2023?
Chelsea's English midfielder Mason Mount kisses the team logo on his jersey as he celebrates after scoring his team's second goal during the English Premier League football. Photo: Glyn Kirk
Source: Getty Images

The Blues pride themselves on the massive fanbase they command globally. They are one of the most-followed clubs worldwide with a rich history of success. Kai Havertz, who currently plays for Arsenal, was Chelsea's highest jersey seller in 2022. Some of the top players on the team are Raheem Sterling and Reece James.

6. Juventus

Who sold the most football jerseys in 24 hours?
Details on the new Juventus jersey for the 2023-24 season as it is worn for the first time during the Serie A match between Juventus and US Cremonese at Allianz Stadium in Turin, Italy. Photo: Jonathan Moscrop
Source: Getty Images

Juventus is one of the most successful and storied football clubs in Italy. Juventus's rich history, numerous Serie A titles, and international success in competitions like the UEFA Champions League have garnered them a massive and loyal fan base. The club's top shirt sellers include Danilo, Filip Kostić and Samuel Iling-Junior.

5. Barcelona

top selling soccer jerseys 2023
A Barcelona fan waves a Messi jersey ahead of a pre-season friendly football match between Arsenal FC and FC Barcelona at SoFi Stadium in Inglewood, California. Photo: Patrick T. Fallon
Source: Getty Images

With global superstars like Lionel Messi and a massive fan base, Barcelona's jerseys have consistently been top-sellers. Former Bayern Munich striker Robert Lewandowski joined Barcelona in July 2022, which helped push the Catalans' shirt sales. Barca's stores also sold most jerseys of their young talented midfielders, Pedri and Gavi.

4. Liverpool

top 10 best-selling soccer jerseys
Mohamed Salah during UEFA Champions League match between Real Madrid and Liverpool FC at Estadio Santiago Bernabeu in Madrid, Spain. Photo: Ruben de la Fuente Perez/NurPhoto
Source: Getty Images

Since joining the Reds in 2015, Jurgen Klopp has transformed Liverpool into one of the best clubs globally. Their marketability has also increased, leading to more kit sales. Meanwhile, Moh Salah's jersey was the most sold by the club in 2023. The Egyptian is a global star and one of the best players Africa has ever produced. It is among the top-selling EPL jerseys.

3. Bayern Munich

most sold football jersey 2023
Bayern Munich's CEO Jan-Christian Dreesen (R) and Bayern Munich's English forward #09 Harry Kane pose with Kane's new jersey during a press conference on his presentation after signing a four-years deal with German first division football club FC Bayern Munich. Photo: Christof Stache
Source: Getty Images

The German club has assembled a talented squad with famous players who attract global attention. Bayern Munich signed Sadio Mane in June 2022, and the Senegalese shirt became the club's top seller. Jamal Musiala's jersey was also in top demand from people who enjoyed the player's skills and talent. Currently the most selling jersey is that of Harry Kane who is currently signed on a four-year contract.

2. Real Madrid

most selling player jersey in the world
Vinicius Junior of Real Madrid CF looks on during the LaLiga Santander match between Valencia CF and Real Madrid CF at Mestalla stadium Valencia, Spain. Photo: David Aliaga/NurPhoto
Source: Getty Images

Real Madrid's stores have never disappointed in terms of sales. Over the years, Real Madrid has had remarkable kit sales because of its global brand. Los Blancos won La Liga and the Champions League in 2022, improving their reputation and status. Karim Benzema's shirt recorded the most sales in the club.

1. Manchester United

What is the most sold jersey in football?
Antony #21 of Manchester United during a game between Arsenal and Manchester United at MetLife Stadium in East Rutherford, New Jersey. Photo: Howard Smith
Source: Getty Images

The Red Devils are among the highest selling football jersey. The club has an enormous global fan base. Jerseys featuring players like Cristiano Ronaldo, Wayne Rooney, and others have been very popular. Some of the current team players include Mason Mount, Bruno Fernandes and Alejandro Garnacho.

Most selling player jersey in the world

The famous footballers whose shirts sell the most are:

  • Lionel Messi
  • Cristiano Ronaldo
  • Robert Lewandowski
  • Mohamed Salah
  • Kylian Mbappé

What is the most sold jersey in football?

Lionel Messi's jersey tops the chart of the best-selling jerseys in the world. He plays as a forward for and captains both Major League Soccer club Inter Miami and the Argentina national team.

Which football club sells the most shirts in 2024?

Teams like Manchester United, Real Madrid and Barcelona are currently leading the pack for most sold soccer player jersey in 2024. The clubs have a massive global fanbase, built over years of success and entertaining play. These fans are very loyal and often show their support by buying jerseys and other merchandise

Who sold more shirts, Ronaldo or Messi?

Lionel Messi has outpaced his rival Cristiano Ronaldo in terms of the highest number of club shirts sold globally. They are both considered as the greatest players of all time.

Who has the most sold football player jersey in 24 hours?

The Argentine forward Lionel Messi holds the record for the most shirt sales in a day. In August 2021, the world was shocked to learn of Messi's move to French giants Paris Saint-German from his boyhood club, Barcelona. The move was a blessing to PSG in many ways, including shirt sales.

The French side sold 820k Messi jerseys just 24 hours after completing his move. Another Argentine, Paul Dybala, has the second-most jersey sales. Dybala joined Roma in July 2022 from Juventus and sold 535k jerseys in 24 hours. Cristiano Ronaldo was third with 520k kits sales in one day for Juventus in 2018.

Many fans prefer buying jerseys of the players they like in their teams. Others are more attached to the jersey numbers and think of them as lucky numbers. The most common jersey numbers in soccer are 10, 7, and 9. These jersey numbers have been won by the greatest players in soccer history.

Which are the best-selling women's soccer jerseys?

Some of the best-selling women's jerseys are the United States women's national soccer team, Brazil women's national football team and the Australia women's national football team.

What is the best-selling jersey of any sport?

The best-selling jersey of all time goes to Michael Jordan's Chicago Bulls jersey with number 23. His dominance on the court and global influence on basketball are seen as a big reason for the jersey's enduring popularity.

What football shirts sell the most?

Some of the best selling football shirts include Liverpool, Manchester United, Real Madrid, Barcelona and Bayern Munich.

The most popular football jerseys as of now are those of Lionel Messi (Inter Miami), Cristiano Ronaldo (Al Nassr), Kylian Mbappe (Paris Saint-Germain), Harry Kane (Bayern Munich) and Phil Foden (Manchester City).

The cost of the best-selling soccer jerseys globally is higher than other shirts. People save to buy them because of the top stars attached to them and the iconic numbers they wear. You could probably think of getting one if you do not have any. also recently listed the best female skateboarders known for their remarkable talents and achievements. Patti McGee is one of the famous female skateboarders and the first-ever woman to turn professional.

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Helix Odhiambo photo
Helix Odhiambo
Helix Odhiambo is an award-winning Kenyan journalist and content creator with over 6 years of experience. In 2016, he won the Goal Blaze Correspondent Award for young writers.
Jackline Wangare photo
Jackline Wangare
Jackline Simwa is a content writer at Sports Brief covering sports and lifestyle topics. Previously, she worked at The Campanile by Kenyatta University and as a Content Creator (,,,
Adrianna Simwa photo
Adrianna Simwa
Adrianna Simwa is a content writer at Sports Brief, where she has worked since mid-2022. She has written for many periodicals on a variety of subjects, including news, celebrities, and lifestyle, for more than three years.