How much do Gymshark athletes make? Finding out how much it pays to be a Gymshark athlete

How much do Gymshark athletes make? Finding out how much it pays to be a Gymshark athlete

Ciku Njuguna
updated at August 9, 2023 at 4:41 PM

Gymshark athletes are fitness enthusiasts representing the multimillion-dollar British fitness apparel and accessories manufacturer and retailer company. With a worth of over $100 million, the fitness industry seeks to partner with well-known personalities and online fitness influencers. Dig in here and find out how much Gymshark athletes make.

Is it hard to become a Gymshark athlete?
A Gymshark billboard poster depicting athletes of different ethnicities and body types on the 13th of April 2022 in London, United Kingdom. Photo by Mike Kemp/In Pictures.
Source: Getty Images

Among other fitness apparel and athleisure companies, the British giant stands out in the industry as a billion-dollar retailer centred around social media engagement. Its success has been particularly attributed to fitness influencers, also known as sponsors, across various social media networks. This article dives into details of how much Gymshark pays its sponsors across the globe.

What does it mean to become a Gymshark athlete?

Famous sports personalities closely associated with the company become brand representatives or ambassadors who market apparel through social media tutorials on their exercise routines. Fitness influencers are expected to constantly release content while wearing athletic garb and discussing its qualities. Speaking to Forbes on the company's scouting policy, General Atlantic's co-president, Gabriel Caillaux, said,

"There is always that person at the gym who seems to know what they’re doing. They might not be famous stars, but they are the people who set the tone. Those are the kind of influencers we want to work with.”

What do Gymshark athletes do?

A popular quote by the company's founder, Ben Francis, 'Do you but do you in Gymshark,' sums up the fitness influencers' job description. Per their individual agreements with the company, fitfluencers film and release content on fitness tips, tutorials, and regimes on social media while decked out in the company's athletic gear. In addition to using their social media influence, they undertake offline duties endorsing the company's products to consumers worldwide.

Do GymShark athletes get paid?

As the company's endorsers, the ambassadors earn a commission on every sale they generate, including a bonus for first-time customers. The payments are based on factors such as the social media following size, online engagement, and sales generated through each athlete's unique code.

How much does Gymshark pay their athletes?

How much do Gymshark sponsors make in a year? In 2020, a report by Forbes revealed that, on average, an athlete could earn between $6,000 and $10,000 annually to work out and sell the company's merchandise. While the lowest earner made about $500 monthly, the highest earners received upwards of $100,000 monthly.

How much does Gymshark pay sponsors?
Katie Taylor pictured in Gymshark apparel before her undisputed Super Lightweight Championship fight against Chantelle Cameron on the 20th of May 2023 at the 3Arena in Dublin. Photo By Stephen McCarthy/Sportsfile.
Source: Getty Images

How much does a Gymshark athlete get paid per post?

An analysis by FaMuse revealed that social media influencers' earnings vary depending on their following. Generally, influencers with about 1000 followers can earn between $30,000 and $60,000 annually, averaging between $10 and $15 per 1000 followers.

Famous influencers with over 1,000 to 100,000 followers earn between $40,000 and $100,000 annually. Influencers in this category typically charge between $150 and $225 per post.

How much does a Gymshark athlete currently make?

The sponsorship deals between fitness enthusiasts and the company vary widely depending on private negotiations and an athlete's online presence. Additionally, details of the sponsorship costs remain unknown to the general public.

Why is Gymshark so famous?
Gymshark athletes Christensen (Far left), Analis Cruz (Left), Masai Russell (Centre), Jada Williams (Right) and Lena Yeo (Far right) pose during the Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae event at 'The Skin You Gym In' at Studio 525 on September 10, 2022, in New York City. Photo by Craig Barritt/Gymshark.
Source: Getty Images

Reportedly, one of the biggest fitness influencers collaborating with the British company, Whitney Simmons, earns $2,000 per Instagram post on Instagram. YouTuber, Massy Arias, earns $50,000 monthly from her channel.

How much do celebrity Gymshark athletes get paid?

Some of the highest-paid Gymshark athletes include celebrity influencers with 100,000 to 500,000 followers. These online sports personalities generally charge fitness companies between $1,000 and $5,000 per social media post. Popular fitfluencers with over 500,000 followers can charge between $3,000 and $10,000 per post. This figure has been reported to reach millions.

On various occasions, celebrities such as Nina Dobrev, Kendall Jenner, Alessandra Ambrosio, Vanessa Hudgens, Gabrielle Union, Hailey Bieber, Jennifer Garner, and Sarah Hyland have been spotted wearing the company's clothing. However, whether they are ambassadors or receive payment from the athleisure company is not known.

How much do Gymshark athletes make in the UK?

Headquartered in Solihull, England, the company began operating at the grass level, with its first customers built in its home base. Its ambassadors in the United Kingdom include Amelia Goldsmith, Grace Beverly and Lex Griffin. However, the compensation of Gymshark UK ambassadors is still unknown to the public.

How to become a Gymshark athlete?

According to the company's website, the Partnership Teams scout athletic talent on the basis of their content. While placing an emphasis on uniqueness, the company also chooses its fitness influencers depending on the alignment of their values with those of the company.

How many Gymshark athletes are there?

A comprehensive list of all GymShark sponsors has yet to be made public. However, the number of online fitness influencers with the company is estimated at between 80 and 100 fitness influencers.

Who are the athletes sponsored by Gymshark?
Lori Harvey attends the Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae event at 'The Skin You Gym In' at Studio 525 on September 10, 2022, in New York City. Photo by Craig Barritt/Gymshark.
Source: Getty Images

Professional athletes on the Gymshark ambassador list include UFC Champion Francis Ngannou, Irish boxer Katie Taylor, marathon runner Hellah Sidibe, American lightweight boxer Ryan Garcia, and English footballer Steve Cool. The list includes internet personalities with sports records, such as Ross Edgley's longest swim across a lake and Devon Lévesque's longest marathon on all fours.

While the knowledge of how much Gymshark athletes make remains a mystery to fans and other sports personalities, their projected earnings reveal a handsome compensation. However, although the company is reportedly worth over a billion dollars, these earnings do not seem to match some of the highest-paid fitness influencers.

READ ALSO: Red Bull athletes: A ranked list of the best athletes sponsored by Red Bull

Sports Brief recently published an article ranking the most talented sports personalities sponsored by Red Bull. Synonymous with high-performance and extreme sports, Red Bull has signed numerous sports personalities at the top of their game. Click on the link above to learn more about some of the sports personalities of the 20th century.

Authors
Ciku Njuguna photo
Ciku Njuguna
Ciku Njuguna is a journalist with 3 year’s experience in content creation based in Kenya. She currently covers sports personnel as well as team biographies.