Chelsea’s Shirt Sponsors Through the Years: From Gulf Air to Three

• Chelsea made history in 1983 when they signed their first shirt sponsorship deal with Gulf Air
• Commodore, Amiga, Coors, and Auto Glass became the club's shirt sponsors in the 80s and 90s
• Emirates, Samsung, Yokohama, and Three became Chelsea's shirt sponsors in the 21st century

Chelsea will unveil their new home shirt for the 2023-24 Premier League season on Monday without a sponsor.

The club’s bosses rejected an offer from Stake to become the team’s front-of-shirt sponsor due to fan backlash.

Sports Brief looks at Chelsea’s previous shirt sponsors ahead of Monday's kit reveal.

Gulf Air (1983-1984)

Gulf Air made history in 1983, becoming Chelsea Football Club’s first-ever shirt sponsors. They were the first airline sponsor from the Gulf in the English top flight.

Commodore (1987-1993)

Chelsea made a huge announcement on September 3, 1987, revealing that Commodore would be paying them £1.25 million for three years to become their shirt sponsor.

Canada's World Cup squad: Find out the full roster of team Canada in Qatar

Football

The Blues’ deal with the computer manufacturer was the biggest shirt sponsorship in English football at the time.

Amiga (1993-1994)

Chelsea made another switch in 1993, turning to Amiga to be their next shirt sponsor. Amiga was a family of personal computers that were introduced by the previous main shirt sponsor Commodore back in 1985.

Amiga’s sponsorship of Chelsea didn’t last long, though, as Commodore shut down the division on April 26, 1994. The company then filed for bankruptcy three days later.

Coors (1994-1997)

Chelsea quickly found a replacement for Amiga, signing a deal with the American brewery and beer company Coors to be their next shirt sponsor.

The partnership with Coors lasted until 1997, the year they won the FA Cup.

Autoglass (1997-2001)

Chelsea turned to Autoglass to replace Coors as their shirt sponsor in 1997.

Autoglass is a company that sells and manufactures windscreens of automobiles. The deal lasted until 2001.

Puma athletes: A list of the most influential athletes sponsored by Puma

NFL

Fly Emirates (2001-2005)

Owner Ken Bates landed the second-biggest shirt sponsorship in English Football at the time in 2001, signing a four-year, £24 million deal with Gulf-based airline Emirates.

They got their money’s worth as this was the time when Chelsea started winning trophies under Jose Mourinho.

Fly Emirates was seen on the shirts of Chelsea players as they lifted the Premier League trophy in 2004 and 2005.

Samsung (2005-2015)

Samsung’s mobile phone division became Chelsea’s shirt sponsor in 2005. The club signed a massive five-year, £50 million deal with the South Korean company at the time.

They remained sponsors of Chelsea until 2015.

Yokohama Rubber (2015-2020)

Chelsea announced in February 2015 that they have signed a new sponsorship deal with Yokohama Rubber.

The Blues revealed that it was their largest-ever commercial deal, with the contract reportedly worth £40 million per season, according to Bleacher Report.

Chelsea’s transfer news: How much money did Chelsea spend this transfer window?

Football

The deal with the Japanese company lasted until 2020.

Three (2020-2023)

Chelsea penned a contract with British telecommunications firm Three reportedly worth around £40 million per year, according to The Telegraph.

The deal ran from the 2020-21 season to the 2022-23 Premier League campaign.

Terry's captaincy advice for Chelsea

Sports Brief recently reported on John Terry sending captaincy advice to new Chelsea manager Mauricio Pochettino.

Terry said that the captain 100% has to play every week.

He added that it’s difficult to demand from others if the captain is not doing it himself.