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Jimmy Butler Files Trademark for “Himmy Buckets” Amid Magical Playoff Run
- Jimmy Butler is looking to cash in on his excellent playoff run with the Miami Heat
- The Heat star has filed recently filed a trademark application for 'Himmy Buckets'
- Butler plans to launch a brand consisting of coffee, clothing, beer, soda, and water
Jimmy Butler's outstanding playoff run helped the Miami Heat reach the NBA Finals for the second time in four seasons, and he is looking to cap it off with a title.
The 33-year-old is also hoping to cash in on his superb run. He recently filed for a trademark for 'Himmy Buckets' to use on clothing, coffee, beer, soda, and other brands.
'Himmy Buckets' combines Butler's nickname of Jimmy Buckets with the popular social media trend of declaring someone as 'him', which many basketball fans have said after he led the 8th seed to Eastern Conference glory and the NBA Finals.
His first-round performance against the top seed and title favorites, the Milwaukee Bucks saw him earn universal acclaim.
Butler scored 56 and 42 points in Games 4 and 5, respectively. In that series, he averaged 37.6 points against the Bucks, per ESPN.
Butler files his own trademark
According to Josh Gerben, trademark attorney and founder of Gerben IP, the Heat star filed the trademark on May 24, after the Boston Celtics won their first of three games to tie the Eastern Conference at 3-3.
Butler now plans to establish 'Himmy Buckets' as a brand, per NBC Sports.
Butler has a history as an entrepreneur. During the NBA bubble postseason in 2020, he was reportedly charging as much as $20 for a cup of coffee.
Is 'Playoff Jimmy' a thing?
Sports Brief earlier reported on Butler describing his nickname of 'Playoff Jimmy' as 'not a thing' after the Heat beat the Bucks in Game 4 in Round 1.
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He was speaking after scoring 56 points in the clash to help his team narrowly win 119-114 and take a 3-1 series lead before they won in five games.
Butler averaged 22.9 points in the regular season, but his numbers went up significantly after the playoffs started, sparking his supposed moniker.