Jayson Tatum Unveils First Signature Sneaker, the Jordan Tatum 1 at All-Star Game

• Jayson Tatum is the latest NBA star to unveil his first signature shoe, the Jordan Tatum 1
• He has teased the release over the years but finally wore them at the 2023 NBA All-Star Game
• He joins other Jordan Brand NBA stars, Luka Doncic, Zion Williamson and Russell Westbrook

Jayson Tatum had the magic touch in Sunday's 2023 NBA All-Star Game. He scored 55 points for Team Giannis as they beat Team LeBron 184-175, winning the Kobe Bryant All-Star MVP trophy.

The game was also a huge moment for the Boston Celtics star, who debuted his first signature shoe - the Jordan Tatum 1.

The 24-year-old signed with the Jordan Brand in 2019 and has been hinting that his first signature kick would be released before long.

Images of his signature sneakers were leaked in January 2023 but the MVP candidate quickly rubbished the photos as rumor.

Watch DJ Khaled's hilariously attempt the All-Star Skills Challenge

NBA

The Celtics star now joins other top NBA stars with signature shoes. The unveiling comes at a time when he is consistently playing at an All-NBA level.

His performances this season have seen the Celtics become the best team in the league.

Tatum unveils signature shoe

It was only fitting that the Celtics superstar debuted his shoe at the All-Star Game. The occasion was perfect. To make it sweeter, he capped it with a Kobe Bryant All-Star MVP trophy, per SI.

The details of the launch colorway are eye-catching, featuring a black upper and a white outsole. Jordan logos will be on the heels, while the JT logo will be on the tongue.

The sneaker comes in four colorways, namely 'Zoo', 'St. Louis', 'Barbershop', and 'Pink Lemonade'. All these colorways have personal meanings to Tatum, according to Boston.com.

Giannis Antetokounmpo wrist injury update: Will he play in the 2023 NBA All-Star Game?

NBA

The 4-time All-Star wore the 'Pink Lemonade' JT1s and the 'Zoo' in the All-Star Game.

NBA stars like Luka Doncic, Zion Williamson, and Russell Westbrook all have sneaker lines with the Jordan brand. The sneaker is set to launch in March 2023 for $120 in adult sizes.

Tatum wins Bryant MVP trophy

Sports Brief earlier reported on Tatum honoring his idol, Kobe Bryant by winning the 2023 NBA All-Star MVP trophy named after the late LA Lakers icon.

Tatum scored 55 points, a new record for the All-Star Game, helping Team Giannis hand Team LeBron their first defeat since the format changed in 2018.

The late great Bryant tragically died in a helicopter crash in January 2020 along with his teenage daughter, Gianna and seven others.