NBA's best selling jerseys: Which are the 10 most selling jerseys in basketball?

NBA's best selling jerseys: Which are the 10 most selling jerseys in basketball?

Kenneth Mwenda
updated at April 12, 2023 at 8:23 PM

The NBA's best selling jerseys currently feature some of the best players in the league. Basketball is a global sport, so the league's fan base is rapidly expanding. Naturally, some of the most popular and expensive sports apparel brands are worn by world famous players.

NBA best selling jerseys: Which are the 10 most selling jerseys in basketball?
Stephen Curry in the locker room with NBA players' jerseys on December 14, 2021, at Madison Square Garden in New York, New York. Photo: Jesse D. Garrabrant
Source: Getty Images

The good news is that we have found a pattern in the data. The two teams that play in the NBA Finals in the respective year usually have jerseys that sell the best, and the jersey belongs to the star athlete for that team.

Top 10 most selling NBA jerseys in 2023

The number of NBA jersey sales has dramatically increased over the years, and purchasing one to support your favourite player or team is by no means wrong. Fans represent their favourite player while wearing a jersey and sometimes pretend to be them. The list also includes some of their ideal prices.

10. Damian Lillard | $75.00

NBA best selling jerseys
Damian Lillard of the Portland Trail Blazers during a game against the Denver Nuggets at Ball Arena on January 17, 2023, in Denver, Colorado. Photo: Matthew Stockman
Source: Getty Images

Damian Lillard is one of the NBA's current most decisive players. Watching him play in the fourth quarter, you can tell how clutch this player is. Being one of the best, he has been on the competitive Western Conference radar for seasons. Like Damian's case, jersey sales increase when a great player is playing on a popular team. Because of his great talent, people purchase Lillard's jersey to practise making buzzer-beating shots regularly.

9. Anthony Davis | $69.00

NBA best selling jerseys in 2023
Anthony Davis of the Los Angeles Lakers during a game against the Detroit Pistons at Little Caesars Arena on December 11, 2022, in Detroit, Michigan. Photo: Nic Antaya
Source: Getty Images

As a Laker, Anthony Davis has sold more jerseys than he did while playing for New Orleans. Probably a result of the team's success. The data speaks for itself. He is gaining more recognition because he plays for the Los Angeles Lakers. Expect to see more people wearing jerseys with "Davis" on the back and "Los Angeles Lakers" on the front.

8. Ja Morant | $85.00

NBA best selling jerseys all time
Ja Morant of the Memphis Grizzlies during the game against the Phoenix Suns at FedExForum on January 16, 2023, in Memphis, Tennessee. Photo: Justin Ford
Source: Getty Images

One of the main stories during the Memphis Grizzlies' ascent up the Western Conference standings has been Ja Morant's ascent to stardom. From being regarded as a player on the rise, he is now making a statement.

Morant has developed into a star after winning several Western Conference Player awards, being one of the best Western guards in the All-Star voting. The most recent illustration is being in the top ten of the NBA's best-selling jerseys.

7. Trae Young | $73.51

Best selling NBA jerseys by year
Trae Young of the Atlanta Hawks attempts a free throw in the third quarter against the Indiana Pacers at Gainbridge Fieldhouse on January 13, 2023, in Indianapolis, Indiana. Photo: Dylan Buell
Source: Getty Images

Trae Young made a name for himself while playing college basketball at Oklahoma, and the Atlanta Hawks star has continued this trend since then. It is easy to see why Ice Trae's jersey ranks among the NBA's best-selling jerseys during the holidays.

The younger generation adores Young, which may be due to his brilliant play, his larger-than-life persona, or a combination of the two. Numerous little fans travel from all over to watch number 11 perform live. A select few are fortunate enough to receive game-used shoes or arm sleeves for having the audacity to enter opposing arenas while dressed in Hawks garb.

6. Luka Doncic | $127.00

Best selling NBA jerseys by state
Luka Doncic of the Dallas Mavericks during the game against the Portland Trail Blazers at Moda Center on January 14, 2023, in Portland, Oregon. Photo: Steph Chambers
Source: Getty Images

Luka Doncic having one of the best-selling NBA team jerseys is not surprising. He will be widely regarded as the NBA's new face after LeBron James and Stephen Curry retire.

Doncic has been regarded as one of basketball's best players since entering the NBA as the third overall pick in the 2018 NBA Draft. Three-time All-Star Luka Doncic is among the most marketable athletes in the league, and fans worldwide are clamouring to purchase one of the Slovenian legend's jerseys.

5. Jayson Tatum | $79.99

Best selling NBA team jerseys
Jayson Tatum of the Boston Celtics during a game against the Golden State Warriors at TD Garden on January 19, 2023, in Boston, Massachusetts. Photo: Maddie Meyer
Source: Getty Images

Jayson Tatum is the face of the city's NBA franchise, Boston Celtics. The star was named the NBA Eastern Conference final's most valuable player in 2022 after assisting the Celtics in reaching the milestone. He is a three-time NBA All-Star and two-time All-NBA selection.

The Boston Celtics forward is as famous as ever among those who buy NBA jerseys. Jayson is not just displaying the makings of a great player; he is already well along that path. His jersey sales are a sign that fans much like his personality.

4. Kevin Durant | $98.00

Best selling NBA players' jerseys of all time
Kevin Durant of the Brooklyn Nets during a game against the New Orleans Pelicans at the Smoothie King Center on January 06, 2023, in New Orleans, Louisiana. Photo: Jonathan Bachman
Source: Getty Images

Few athletes play as effortlessly as Kevin Durant does on the basketball court. No matter which team he plays for, his jersey has consistently been one of the best-selling of all time.

The Nets star is still among the best players in the world, and if injuries do not get in the way, he could easily be a strong MVP candidate every year. Although Durant makes it all look simple, it is his jump shot that makes him a top pick for NBA jersey shoppers.

3. Giannis Antetokounmpo | $119.99

NBA best selling jerseys
Giannis Antetokounmpo of the Milwaukee Bucks reacts during the second half against the Atlanta Hawks at State Farm Arena on January 11, 2023, in Atlanta, Georgia. Photo: Todd Kirkland
Source: Getty Images

Giannis has one of the best-selling NBA player's jerseys of all time. Since being selected with the 15th overall pick in 2013, he has developed into one of basketball's best all-around players.

Antetokounmpo, one of the most decorated players in NBA history, won consecutive Most Valuable Player Awards in 2019 and 2020, joining LeBron James and Kareem Abdul-Jabbar as the only NBA players to do so before turning 26. Now, the 7-foot monster also has one of the top-selling jerseys in basketball.

2. Stephen Curry | $119.99

NBA best selling jerseys: Which are the 10 most selling jerseys in basketball?
Stephen Curry of the Golden State Warriors during the game against the Washington Wizards on January 16, 2023, at Capital One Arena in Washington, DC. Photo: Stephen Gosling
Source: Getty Images

Curry did not enter the league with a bang, but he lastly found his game and forever altered the NBA. And as a result, he has gone on to completely rewrite and shatter the three-point shooting record books.

Curry is the best shooter of all time, thanks to his endless range, incredible accuracy, and willingness to let it fly from three-point range. His popularity, success, and reputation as a good guy were demonstrated by the fact that he led the league in jersey sales for three straight seasons in 2016, 2017, and 2018. After winning his fourth championship, fans undoubtedly want to purchase one of Curry's NBA jerseys, which is among the best-selling even by state.

1. LeBron James | $149.97

Best selling NBA jerseys by year
LeBron James of the Los Angeles Lakers during the game against the Sacramento Kings on January 18, 2023, at Crypto.Com Arena in Los Angeles, California. Photo: Andrew D. Bernstein
Source: Getty Images

It is not a shock that King James tops the NBA jersey sales even though he was injured for a major chunk of the 2021/22 season, and his team got eliminated in the first round of the playoffs. For the majority of his career, LeBron James has consistently ranked between first and third in jersey sales. He is consistently on the podium, whether it is Kobe Bryant, Durant, Antetokounmpo, or Curry.

LeBron's jerseys were flying off the shelves in Cleveland, Miami, and now Los Angeles because he led his teams to eight consecutive NBA Finals appearances in addition to dominating the best-selling list in the 2010s. His name is also listed on the NBA's best-selling jerseys of all time.

When determining which NBA jerseys are the best of all time, there are numerous ways to define the term "best." There is the finest in terms of design and style, and then there is the best in respect to prominence and how fast (or consistently) those jerseys have flown off shelves.

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Kenneth Mwenda photo
Kenneth Mwenda
Kenneth Mwenda is a business and sports writer with over five years of experience. At Sportsbrief, he contributes to writing biographies and listicles.