WWE and English Premier League Champions Manchester City Announce New Merchandise Collaboration Deal

• The WWE have partnered with the English Premier League champions Manchester City to launch a line of merchandise
• City are trying to grow their brand further, especially in the United States of America, where they will go for pre-season
• Some of the new merchandise includes superstar catchphrases, which have been reworked to include Man City themes

It’s the collaboration no one saw coming.

English Premier League champions Manchester City and wrestling juggernaut WWE have announced they will collaborate on a merchandise deal.

The WWE explained that the deal comprises a range of products, which includes six t-shirts.

The t-shirts are a mix of Man City and WWE themes, such as CM Punk’s Best in the World catchphrase being changed to "Best Team in the Land and All the World".

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The champions’ kits for their upcoming friendlies will also feature a new name and number design created jointly by the club and the WWE.

The WWE logo will feature in the design, place on the background of the player's numbers at the back of the shirt.

City excited by new partnership

The merchandise will be available for sale on the WWE Store, or at a newly opened City pop-up store.

WWE superstars Bayley and Baron Corbin will also visit the store to help promote the merchandise.

City’s Director of Integrated Fan Experience and Retail and Licensing explained that these were all new ways to help reach fans across the globe with their offerings.

“We are excited to announce the launch of our exclusive retail collaboration with WWE today. As a club, we’re always exploring new ways to enhance our retail offering for our fans across the globe and collaborations like this with WWE are part of that ongoing strategy," Serena Gosling said.

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While the WWE have not had a collaboration with another football club before, they did present Bayer Leverkusen with a special title belt when they won their maiden Bundesliga title.

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Sports Brief reported how the WWE presented Leverkusen with a special title belt.

The title was presented to the German side after they won the Bundesliga title.

Xabi Alonso’s men ended Bayern Munich’s dominance and claimed their maiden title.