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Who sponsors the Premier League? A list of all Premier League sponsors through the years
Who sponsors Premier League teams? The league is the most well-known sports league in Europe, standing alone at the top of the list. As the league increasingly concentrates on generating income from partnerships and sponsors, it is interesting to observe how its popularity is translating into these agreements.
No league in the world generates more money than the English Premier League, which has been selling its TV rights for enormous sums and has successfully negotiated lucrative sponsorship agreements with major corporations. Since the Premier League's founding in 1992, several companies have emerged as its primary title sponsors.
Who sponsors the Premier League?
For several years, the two primary Premier League sponsors have been Carling Brewery and Barclays. Currently, EA Sports is the main partner of the Premier League, with Budweiser serving as the official beer, Castrol as the official engine oil, Hublot as the official timekeeper, Nike as the official ball, and Oracle as the official cloud partner.
Premier League sponsors by team
The EPL's corporate sponsors are a testament to the league's popularity. With large television audiences and packed stadiums, each sponsor receives tremendous exposure from just one game.
Emirates first signed its sponsorship agreement with Arsenal in 2004, providing the airline with naming rights to the stadium. Emirates is still Arsenal's main sponsor, with the most recent contract of $250 million signed in 2018, and it is set to expire in 2024. The kits are supplied by Adidas on a six-year contract worth $360 million, also set to expire in 2024.
The sleeve sponsor for the Premier League team is the Visit Rwanda Tourist Board, having a $12 million per year deal, signed in 2018 and renewed in 2021, set to expire in 2025. The club's training kit deal is included in the Emirates contract.
Cazoo is their main sponsor, with a deal worth $8 million per year, and was signed in 2020 after the club got promoted back to Premier League. The players' kits have been supplied by Castore since 2022. Other partners include Luke, Heineken, Purity, Aston University, Socios, Homeserve, Gym+Coffee, eToro, Monster Energy, and Cadbury.
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Dafabet is the club's main sponsor, and their current deal is set to expire in 2024. Bournemouth also signed a multimillion kit deal with Umbro in 2017 and later extended 2021 to run until 2026.
Their current sleeve sponsor is DeWalt, and the deal is expiring in 2023, together with MSP Capital's training kit deal. Other partners include Bournemouth University, Quinnbet, United Pallet Network, Alan & Thomas, BBC Radio Solent, Cedar Group, Heineken, Hendy Group, IPro, and Usana.
Hollywoodbets is the current main sponsor for Brentford. Their kits are supplied by Umbro, while SafetyCulture is the sleeve sponsor. Training kit partner is included in Hollywoodbets deal.
Other partners include the University of West London, Fuller's London Pride, Utilita, Dormeo, Pensionbee, CoinJar, IFX Payments, Tribus, Octink, Simplexity Travel, Reliable Networks, Out Chef, Referment, Ron Smith, Hertings, Tela, Geoff Neal Group, The Shire London, ACL, Openpay, The Tumeric co., The Hogarth Health Club, and Big Yellow.
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Brighton & Hove Albion
The club signed a sponsorship deal with American Express worth $120 million in 2019, which expires in 2031. In the same year, they inked another $1.8 million per season deal with Nike, one of the best Premier League sponsors, for the kits.
Snickers UK is the club's sleeve sponsor. Other partners include Betway, FT Games, Energizer, Heineken, Harveys Brewery, Football Manager, iTalk, Sussex Skills Solutions, Mayo Wynne Baxter Solicitors, Donatello, Fileder Filter Systems, Mansell McTaggart, Gap Solutions, and Sun Harvest.
Chelsea signed a $48 million per year deal with a mobile phone company, Three, set to expire in 2023. The club also agreed to a $1 billion deal in 2016 for the kits with Nike until 2032. It is also reported that WhaleFin agreed on a sleeve deal worth $24 million per year in 2022.
The club's training kit partner is Trivago. Other partners include Cadbury, EA Sports, Go Markets, Hublot, Levy Restaurants, Parimatch, MSC Cruises, Singha, Rexona, and Zapp.
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Cinch is Crystal Palace's main sponsor, while Macron is the kit maker. Mukuru was awarded sleeve sponsor with a deal until 2023. Other partners include Apsley Tailors, Carlsberg, eToro, Utilita, Vitality, iPro, Dam Health, Socios, University of Roehampton, Humm, and Stanley.
Stake.com is the club's main sponsor on a long deal worth $12 million per year, while Hummel is their kit maker. Their sleeve sponsor is Boxt, with the deal signed in 2022. Other partners are Fanatics, Socios, Davanti Tyres, Sokin, Carling, Lucozade, Sportsbreaks.com, FanCurve, The Turmeric Co, and Christopher Ward.
W88 is Fulham's main sponsor, with a deal expiring at the end of 2023. Adidas is the club's kit supplier, with the current deal expiring in 2023.
World Mobile is the sleeve sponsor and Training kit partner. Other partners include Buxton, CAE, Charles Tyrwhitt, Applied Nutrition, CRX, Playermaker, Sokin, Somfy, Therabody, Better Gym, UTL, and Webexpenses.
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The Premier League team is sponsored by SBOTOP, having a deal of $8 million per year, signed in 2020. Adidas is the kit supplier on a deal expiring in 2025, while Wish is the sleeve sponsor.
The training kit partner is Astonish. Other partners include Clipper, JD Sports, Skrill, Hisense, Transunion, Burflex Scaffolding, Vitality, Heineken, Socios, eToro, Utilita, Yorkshire Cancer Research, Ebuyer, Cadbury, EA Sports, Bet365, President Energy, AMT Auto, and BWS.
Their main sponsor is FBS, who signed a 'record' deal in 2021, set to expire in 2024. Adidas is their kit supplier, while Bia Saigon is the sleeve sponsor. Other partners include Chang, DHL, HTH, Monster Energy, W88, Syinix, LoveBet, Landsail, Vitality, Walkers, Sandicliffe, Lanes, and Bakers Waste.
Standard Chartered started as Liverpool FC's main team sponsor in July 2010, when the bank became only the fifth company ever to adorn the Reds' first-team strip. The current $60 million per year deal expires in 2027.
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Expedia is the club's sleeve sponsor on a $12 million per year deal, while Axa is the Training kit partner. Other partners include Carlsberg, Wasabi, Vista, SC Johnson, Kodansha, Sonos, EA Sports, Mauritius Tourism, Monster Energy, Nivea, Petro Canada – Holly Frontier, Think Markets, Quorn, Cadbury, Acronis, Joie, Cardless, Alex Bank.
Etihad has sponsored the Premier League team since 2009, two years following which the UAE-based airline announced a 10-year partnership to include naming rights for the club's stadium. Their current deal with the airline is worth $81 million per year.
Puma is the club's kit supplier, while Nexen Tire is the sleeve sponsor. The training kit partner is OKX. Other partners include Nissan, Visit Abu Dhabi, Midea, EA Sports, EA Sports, Cisco, Wix, QNET, Socios, Sure, Aldar, Axi, JNC, Hays, Xylem, Sony, Gatorade, Unilumin Sports, Dsquared2, Acronis, Therabody, S.C.M, WeWork, Qualtrics, Emirates Palace, Masdar, Asahi Super Dry.
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TeamViewer agreed to a $57 million per year contract as the main sponsor for Manchester united until 2026. The club also has an Adidas kit deal worth $90 million per year until 2025.
Their sleeve sponsor is DXC Technology, while Tezos is their training kit partner. Other partners include Apollo Tyres, Cadbury, Canon Medical Systems, Casillero Del Diablo, Chevrolet, Chivas, DHL, EcoLab, Kohler, Konami, Maul Jim, Marriott Hotels, Melitta, Mlily, Remington, Renewable Energy Group, Visit Malta, Qualcomm Technologies.
Fun88 is Newcastle United's main sponsor, while Castore is the kit supplier. The club's sleeve sponsor is Noon. Other partners include Carling, eToro, BoyleSports, Pulman, Perfect Image, and Energy Impact.
Macron is the kit supplier for Nottingham Forest. Other partners include UK Meds, The Skinny Food Co, PocketVet, Ideagen PLC, Roko Health Club, EON, iPro Hydrate, Healthspan, 888 Sport, Document Network Services, Delta Fulfilment, SportFive, Molson Coors, and BMI.
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The UNHCR logo appearing on their shirts is not part of a sponsorship deal. It was revealed that both the Nottingham Forest Men's and Women's teams will compete in all matches beginning in 2023 with the UK for UNHCR logo on the front of their shirts as a show of support for families who have been compelled to flee their homes and communities.
Sportsbet.io is Southampton's main sponsor, while Hummel is the kit sponsor, with a deal until 2026. The club also has a sleeve deal with JD, expiring in 2023. Other partners include Etoro, Vitality, Kingfisher, Monster, Utilita, and Acronis.
AIA Group Limited agreed on a $385 million main sponsorship deal with Tottenham Hotspur from 2019 until 2027. The club also is on a deal with Nike for the kits, worth $36 million per year, until 2033.
Cinch is the sleeve sponsor, while Getir is the training kit partner. Other partners include HSBC, Hewlett Packard Enterprise, Libertex, Fun88, Betway, Monster Energy, Heineken, Kumho Tyre, Science In Sport, EA Sports, and Cadbury.
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West Ham United
Betway is West Ham United's main sponsor, having a deal of $12 million per year, signed in 2019, and expires in 2025. Their kits are supplied by Umbro and have a $6 million per year deal.
The sleeve sponsor is Scope Markets. Other partners include Fetch.ai, Trustly, Lyca Mobile, Monster Energy, Eva Air, Peak Defi, Heineken, Global Reach, UFL, Skye Cloud, P1 Travel, Acronis, Jeton, Paul Robinson Solicitors, Elmo Webexpenses.
AstroPay is part of the companies sponsoring the Premier League in 2023. They are the Wolverhampton Wanderers' main sponsors, while Castore has a kit deal worth $1.2 million per year, signed in 2021 and expires in 2024.
12Bet is the sleeve sponsor, while Royal Caribbean is the training kit partner. Other partners include Trade Nation, Monster Energy, Carling, Bet365, Global Reach, A&H Construction, Silverbug, Trade Nation, Arctic Wolf, Cadbury, Reconomy, Wednesfield Taxis, and Purcell Branding.
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In the Premier League, each team is in charge of arranging its team alliances. The popularity of some teams motivates sponsors to look for space wherever they can find it on a team uniform. Of course, it often results in players becoming walking billboards.
Sports Brief has published an article about the richest Premier League owners. There is a lot of money sloshing around in professional football clubs.
Football clubs make money through matchday sales, sponsorships, television broadcasting rights, endorsements, player transfers, and winner's prizes. Click the above link to discover the richest owners in the Premier League today!