2022 FIFA World Cup: Fans to Take Part in Carling Black Label 'When They Score You Score’ Competition

2022 FIFA World Cup: Fans to Take Part in Carling Black Label 'When They Score You Score’ Competition

Keba Mothoagae
updated at April 12, 2023 at 8:17 PM
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Carling Black Label has officially launched its 2022 FIFA World Cup campaign - the Carling Score Predictor ‘When They Score You Score’.

This enables Mzansi to get closer to the renowned tournament, whilst staying true to the brand’s foundation of empowering and rewarding champion fans’ voices. South Africa may not be in the tournament, but Mzansi has something to look forward to.

The FIFA World Cup takes place every four years and sees 32 countries competing in what is set to be a series of 64 exhilarating matches. Spectators from across the globe will engage in this one-month tournament, and Carling Black Label has made it possible for South Africans to voice their answers to an age-old pre-match question: ‘What do you think the score will be?’.

2022 fifa world cup, carling black label, hlompho kekana, brown mbombo, bongani zungu, youngstacpt, when they score you score
A representative from Carling Black Label, Bongani Zungu, Thomas Mlambo, YoungstaCPT and Brown Mbombo. Image source: Original.
Source: Original

With ‘When They Score, You Score’ fans stand to win their share of more than R1-million in prizes - including R25 000 every single match day - simply by logging their 2022 FIFA World Cup match predictions on carlingpredictor.com or entering on USSD by dialling *120*660#.

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Carling Black Label's brand director Arné Rust said:

"We believe in constantly finding different ways to innovate and empower our champion fans by bringing them closer to the game, as demonstrated through our sports properties.
"Although South Africa didn’t qualify, people still want to be part of the biggest sporting event in the world. With the Carling Score Predictor fans are rewarded for their football knowledge prowess because when they score, you score.”

The Carling Score Predictor launched on USSD and the web making the platform as accessible as possible. Fans will be able to compete in the national overall league, round leagues and social leagues with friends and family. Top performers in the round stand to win big cash prizes, beer and merchandise. The early bird predictors are also rewarded- with the first 50 000 entrants receiving a guaranteed R10 airtime prize.

Fans can also compete against the likes of Bongani Zungu, Thomas Mlambo, YoungstaCPT, Brown Mbombo and others in the Carling All-Stars league – where a lucky consumer that finishes in the top spot overall of the league stands to win a R50 000 cash prize. Should an influencer win - the R50 000 cash prize will go to a GBV support organisation of their choice.

2022 FIFA World Cup: YoungstaCPT blows the roof off Carling Black Label event

The 2022 FIFA World Cup hype has cranked up a notch as kick-off nears.

Qatar will take on Ecuador on Sunday event to launch the first-ever world cup held on Middle Eastern soil, as reported by Sports Brief.

That feeling of excitement was apparent at an event in Sandton, Johannesburg, where talented hip-hop artist YoungstaCPT wowed the crowd with his performance. Among the guests were footballers Bongani Zungu and his retired counterpart Hlompho Kekana.

Thomas Mlambo was the master of ceremonies. The crowd was an interesting mix of supporters of all teams local and abroad.

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Keba Mothoagae
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