End of an Era as FIFA and EA Sports Partnership Reaches Unexpected Conclusion

• The end of a magnificent era is coming to an end in the world of video gaming as Electronic Arts parted ways with FIFA
• The partnership stretches back nearly thirty years to 1993, and boasts billions of dollars in sales for the company and world football's governing body
• The current contract between both parties was set to end after the 2022 FIFA World Cup in Qatar, with deadlocked negotiations for an extension falling through

One of the most lucrative partnerships in the world of video games is coming to an unexpected conclusion.

Electric Arts revealed that the near 30-year-long partnership with FIFA was coming to an end. Video gamers everywhere have known nothing but FIFA followed by the year of a particular iteration's release, but that will no longer be the case.

According to FIN24, the writing had been on the wall for a while, now. The contract was due to expire after the 2022 FIFA World Cup set to be hosted in Qatar in November and December, with both parties not seeing eye-to-eye in the negotiations to extend the marriage.

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The New York Times reported that FIFA was asking for EA Sports - its biggest commercial partner - to double the $150 million it was paying world football's governing annually. EA, on the other hand, was working towards getting the FIFA brand into new territory like Non-Fungible Tokens and highlights of real games.

This led to a breakdown in talks, result in the parting of ways. However, the partnership will head into added time with the FIFA Women's World Cup in 2023.

Besides decling to further comment on the development, EA said it planned to launch a rebranded version of the game, EA Sports FC, in 2023 that would have more than 300 licensing partners, including the Premier League, LaLiga and the UEFA.

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As reported by Sports Brief, the Canaries were crowned as the 2021//22 ePremier League champions at the EA Sports FIFA 22 tournament. Damien 'Damie' Augustyniak and Jack 'GoalPoacher_' Wignall defeated Brentford's duo of Sam 'SamBrwster' Brewster and Peace 'czohino' Chirwa 5-1 on aggregate in the Grand Final.

The victory is an ironic one as the real-life Canaries are destined to be relegated from the Premier League once again.