WWE and UFC to Merge After Vince McMahon Sells Company to Endeavor Group Holdings

WWE and UFC to Merge After Vince McMahon Sells Company to Endeavor Group Holdings

Byron Pillay
updated at April 12, 2023 at 8:29 PM
  • Vince McMahon returned as Executive Chairman of the WWE earlier this year to facilitate a sale
  • Endeavor Group Holdings, the parent company of the UFC, announced that they were buying the WWE
  • Dana White is excited by the merger between the WWE and the UFC and working alongside McMahon

WWE and UFC are two juggernauts in their respective fields, and now they will become one global live sports and entertainment titan.

The two businesses will merge to form one company after UFC's parent company, Endeavor Group Holdings, agreed to buy the WWE.

WWE, UFC, Sport, World, Vince McMahon, Dana White, Endeavor Group Holdings, WrestleMania, Merger, Sale, Deal
Vince McMahon and Dana White will soon be working alongside each other after the WWE was sold to UFC's parent company, Endeavor. Image by Michael N. Todaro/ Chris Unger
Source: Getty Images

Bleacher Report noted that Endeavor agreed to purchase Vince McMahon's company, which was valued at $9.3 billion. McMahon, who bought the business from his father in 1982, confirmed that the UFC and WWE would be merging into one entity.

"Together, we will be a $21-plus billion live sports and entertainment powerhouse with a collective fan base of more than a billion people and an exciting growth opportunity," McMahon said.

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"The new company will be well positioned to maximize the value of our combined media rights, enhance sponsorship monetization, develop new forms of content and pursue other strategic mergers and acquisitions to further bolster our strong stable of brands," he added.

Endeavor will own 51 per cent of the WWE, while the remaining 49 per cent will be across WWE's shareholders.

Who will run WWE's creative?

One thing that hasn't been revealed yet is who will be in charge of creative when it comes to running the WWE side of things.

Triple H has been in charge since McMahon stepped down earlier this year, but Endeavor, as the new parent company, would have to make the decision of who runs it.

White excited by the merger

UFC president Dana White touched on the new deal, expressing his excitement at working alongside Vince McMahon in a post shared on UFC's Instagram page.

7 crazy moments from WrestleMania

WWE are known to pull out all the stops when it comes to WrestleMania.

The 39th edition of the Showcase of Immortals was no different as WrestleMania's first night didn’t disappoint.

Sports Brief recently took a look at seven of the craziest moments from WrestleMania 39.

Authors
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Byron Pillay
Byron Pillay is a sports writer and Head of the Department at Sports Brief (joined in 2022) with over 10 years of experience in community journalism and a degree in journalism from Caxton's Cadet School.
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