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NBAWhich are the biggest sports agencies in the world right now?
Have you ever wonder which the best sports agency is? The biggest sports agencies have a broad client base that has earned them millions in revenue if not more. These companies play a significant role in athletes' careers, helping them navigate media, partnerships and legal matters.
Sport agency companies have increased over the past few years. Their role is to manage their clients' reputations and partnerships. Sometimes, the agencies provide digital and marketing services to their clients. Here are the biggest sports agencies in the world right now.
Biggest sports agencies in the world
Sports agencies have been established around different sports, while others have taken up specific sports. Where is the best sports agency located? Companies located in different parts of the globe target athletes in all fields. Here are some of the best sports agencies:
1. Creative Artists Agency (CAA)
Creative Artists Agency is one of the best sports agencies that deals with sports and other talents, including music and movie personalities, authors and designers. The company was founded in 1975 by Michael Ovitz, Rowland Perkins, Ronald Meyer, Bill Haber, and Michael S. Rosenfeld. The agency headquarter is in Beverly Hills, California.
How much is CAA worth? The details of the agency's financial worth are unknown. However, according to Forbes, in July 2022, the company had accumulated an estimated $971 million in commissions and $17.78 billion in contracts.
CAA boasts a portfolio of over 3,000 clients. Some of the sports personalities listed with the agency are Lionel Messi, Cristiano Ronaldo, and basketballer Stephen Curry. The agency has approximately 2,000 employees.
Readers have asked, ''Which is the best sports agency in the USA?'' CAA has been ranked as the best agency because of the company's diversity in talent management. In addition, they have a massive client database with a high percentage in the sports industry.
2. Wasserman Media Group
Wasserman is one of the biggest sports agencies based in Los Angeles and deals with sports, music, and culture. Cassey Wasserman founded the company in 1988, and they represent players from over 45 sports. These services include:
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Cricket- Contract negotiations
- Digital strategy
- Public Relations
- Event production
- Creative content design and production
Some renowned sports personalities working under Wasserman Sports Agency include hockey players Connor McDavid and Auston Matthews and footballers like Fede Valverde of Real Madrid and John Stones of Manchester City.
In 2006, Wasserman Media Group acquired a football agency, SFX, which saw them increase their client base. In 2022, the company had commissions of $733 million and contracts worth $9,49 billion.
3. ICM Stellar Sports
ICM Stellar Sports operates under ICM Partners, which deals with creatives like broadcasters, artists and journalists. The company, headquartered in London, is undoubtedly the best sports agency in Europe, with more than 694 football players.
The parent company was founded in 1994, but the sports agency started its operations in 2020 and offers management strategies to clients in the NFL, Bundesliga, Athletics and the Premier League.
Johnathan Barnett owns ICM. Some of the notable deals by the firm are the $100m worth transfer of Gareth Bale from Tottenham Hotspur to Real Madrid. The agency was also behind Jack Grealish's move from Aston Villa to Manchester City.
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Football4. Excel Sports Management
Excel was started in 2002 by Jeff Schwartz, who was NBA's most successful agent. The agency has its headquarters in New York and primarily works with basketball, baseball and golf players. However, they also have footballers and individual clients.
Excel seeks to help clients reach their fullest potential and has signed some big names like Tiger Woods, Nikola Jokic and baseballer George Springer. In 2022, the company raked in about $499 million in commissions and $5.75 billion in contracts.
Besides the headquarters, Excel has offices in Los Angeles, Miami, Dallas, Chicago, and London. They also offer hospitality and brand marketing services.
5. GestiFute
GestiFute is the force behind Cristiano Ronaldo's successful career. The agency was started in 1996 by Jorge Mendes, Ronaldo's agent. He focuses primarily on football and has worked with players like Bernando Silva, Fabinho, and Diogo Costa.
According to Forbes, the agency has signed contracts amounting to over $1 billion. In 2020, the company made an estimated $104 million in commissions. One of GestiFute's most prominent investors is Ricardo Silva, who manages all international investments.
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FootballThe agency aims to promote young football and is located in Porto, Portugal. They have over 135 clients cutting across various football leagues in Europe.
6. Octagon
Octagon was founded in 1982 by Phil de Picciotto and deals with sports, entertainment, and culture. The enterprise is one of the biggest sports agencies globally, with over 800 employees in 18 countries. Their headquarters are in Tyson, Virginia, USA.
Octagon has clients in almost all sports. Some of the clients signed by Octagon include basketballers Stephen Curry and Josh Giddey and NFL footballers Tristan Wirfs and Jakeem Grant. The agency has its biggest client base in the NBA. In 2018, the organization bagged the Best Talent Representation Award.
7. Athletes First
Athletes First is an NFL agency started in 2001 by Brian Murphy. The company is based in Southern California, with satellite offices in New York City, Gainesville, Florida, Austin, Texas, and Atlanta. The team comprises trained lawyers and negotiators who have sealed some of the biggest deals in NFL history.
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BoxingSome of the renowned players under Athletes First are Aaron Rodgers, a 4-time Most Valuable Player (MVP) currently playing for the Green Bay Packers as a Quarterback. Others include Jalen Ramsey and Deshaun Watson.
8. Boras Corporation
Boras Corporation is a baseball agency with the largest percentage of its clients from the MLB (Major League Baseball). By July 2022, the organization had made $206 million in commissions and contracts worth $3.9 billion.
The agency has over 110 sports personalities to its name. Some renowned players signed by this agency are Bryce Harper and Gerrit Cole. The agency was founded by Scott Dean Boras and is headquartered in Newport Beach, California.
Boras has negotiated some of the best deals in MLB, including Bryce Harper's $330 million contract with the Phillies and Corey Seager's $325 million deal with the Rangers. In 2022, Forbes listed Scott as the top most powerful sports agent.
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Athletics9. WME Sports
WME Sports is a division of Endeavor Sports Management. Located in Beverly Hills, California, this agency has collected more than $588 million in commissions and $6.4 billion in contracts.
The company has clients in golf, football, basketball, and tennis. WME has represented renowned athletes like Serena Williams and Novak Djokovic. In 2020, the firm also acquired a significant stake in Bill Duffy's BDA Sports Management.
10. Magic Sports Agency
Netizens have asked, ''Which is the best sports agency in Africa?'' There are numerous agencies in Africa supporting athletes in different sports. Magic Sports Agency was founded by George Dearnaley and Miles October, who are former football and baseball players, respectively.
Some of the services the company offers include media management, brokering, and financial and legal advice. Their clients include Ceejay Bezuidenhout, Therlo Moosa, and Thalea Smidt.
The biggest sports agencies have helped some of the greatest athletes rise to the height of their careers. The diversity in partnerships and services offered will likely improve as the sports industry grows.
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