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FootballCristiano Ronaldo Beats Lionel Messi to Top Honour Despite Poor Form
- Cristiano Ronaldo has beaten a host of top sporting personalities to be named the world's most marketable athlete
- The Man United star is understood to have racked up a score of 91.21 out of a possible 100 to rank ahead of Serena Williams and Lewis Hamilton
- Ronaldo's football nemesis Lionel Messi is placed fifth on the list behind basketball legend LeBron James
- The Portuguese star has had as much success off the pitch as he has had on it, with the veteran forward the face of several brands including Nike
Cristiano Ronaldo has beaten the world's top sporting personalities to be named the most marketable athlete on the planet.
The Manchester United icon is widely considered one of the greatest footballers of all time, thanks to his football achievements during his illustrious career of more than 20 years.
The veteran striker has thus far lifted seven league titles across the Premier League, La Liga and Serie A, as well as five Champions Leagues and Euro 2016.
At the individual level, he has won several awards, including the Ballon d'Or on five occasions.
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Incredibly, the 37-year-old is thriving off the pitch much as he has on it, with the forward now declared the most marketable athlete in the world.
According to a list released by SportsPro this week of the 50 most marketable athletes, Ronaldo topped the charts ahead of some of the most recognisable names in the world of sports - including Lionel Messi.
The Mirror reports the Portuguese achieved the accolade after garnering a 'marketability score' of 91.21 out of 100.
Tennis icon Serena Williams is placed second on the list, ahead of Formula 1 superstar Lewis Hamilton, who finished third.
Basketball legend LeBron James is fourth on the list, with Messi completing the top five podium.
Kylian Mbappé tops Lionel Messi, Cristiano Ronaldo on Forbes' highest-paid footballers list
FootballBelow is a list of the 50 most marketable athletes in the world per SportsPro:
- Cristiano Ronaldo
- Serena Williams
- Lewis Hamilton
- LeBron James
- Lionel Messi
- Naomi Osaka
- Virat Kohli
- Alex Morgan
- Sam Kerr
- Tom Brady
- Simone Biles
- Emma Raducanu
- Alexia Putellas
- Stephen Curry
- Simona Halep
- Rafael Nadal
- Neymar
- Mohamed Salah
- Kylian Mbappe
- Rohit Sharma
- Katie Ledecky
- Chloe Kim
- Roger Federer
- Erling Haaland
- Charles Leclerc
- Candace Parker
- Megan Rapinoe
- Oksana Masters
- Eileen Gu
- Garbine Muguruza
- Karim Benzema
- Bianca Andreescu
- Max Verstappen
- Bethany Hamilton
- George Russell
- Sergio Perez
- Robert Lewandowski
- Giannis Antetokounmpo
- Sky Brown
- Becky Sauerbrunn
- Sydney McLaughlin
- Mesut Ozil
- Kevin De Bruyne
- Olivia Dunne
- Luka Doncic
- Novak Djokovic
- Katie Taylor
- Rory McIlroy
- Harry Kane
- Marcus Rashford
Cristiano Ronaldo disappointed after substitution
Sports Brief earlier reported on Ronaldo fuming after Erik ten Hag substituted him while the team was chasing a goal.
Ronaldo was visibly annoyed by the decision and could be seen verbally expressing his frustration.
However, ten Hag defended his decision, saying he had to rotate his team ahead of four games in 10 days, beginning with Tottenham Hotspur on Wednesday.