"We Lost the League Because We Didn't Have Our Fans": Kaizer Chiefs Marketing Boss Jessica Motaung

"We Lost the League Because We Didn't Have Our Fans": Kaizer Chiefs Marketing Boss Jessica Motaung

Keba Mothoagae
updated at April 12, 2023 at 7:59 PM
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  • Kaizer Chiefs head of marketing Jessica Motaung partially attributed the Amakhosi's implosion in the 2019/20 Absa Premiership season to not having their supporters in stadiums
  • Chiefs were streets ahead of eventual champions Mamelodi Sundowns, but somehow blew a 13 point lead
  • Motaung expressed joy at the relaxed stadium attendance restrictions for attending fans recently announced by the Premier Soccer League

Head of marketing at Kaizer Chiefs Jessica Motaung said that not having supporters at their matches was partially to blame for the Amakhosi blowing the 2019/20 Absa Premiership title.

As that season reached the home stretch, Chiefs was 13 points ahead of eventual champions Mamelodi Sundowns with eight matches remaining. The Covid-19 restrictions at the end of March 2020 saw that league being suspended until late May, before resuming without spectators allowed into venues.

"We Lost the League Because We Didn't Have Our Fans": Kaizer Chiefs Marketing Boss Jessica Motaung
A packed Soccer City for the Soweto Derby between Kaizer Chiefs and Orlando Pirates.
Source: Twitter

The rest is history, as the Brazilians overtook the choking Kaizer Chiefs, completing the club's first-ever domestic treble.

According to the City Press, Motaung believed that had the Amakhosi been in the stands, the team would have held their nerve, going on to win the Naturena-based side's first league title since 2015. She said this in response to the Premier Soccer League now allowing 50% attendance in stadiums starting the weekend of 8 April 2022.

Motaung was quoted as saying:

“We are very excited to have supporters return to the stadium as announced by the PSL Chairman on Tuesday afternoon. It has been a long and challenging two years without supporters in the stadium. It was lonely and quiet in the stands around the county. It’s good that we will now be reunited with our 12th player soon."
“Chiefs and supporters had not been separated since the birth of the Club in 1970, but all this changed in 2020 when we started playing behind closed doors and this led to us losing the league title in the last few minutes of the 2019-20 season."

Chiefs's first assignments with their omnipresent supporters in attendance will be against Chippa United on 8 April (away) and SuperSport United on 12 April (home).

Mamelodi Sundowns reward fans returning to stadiums, give away free tickets to CAF Champions League game

Football fans are still celebrating the news that supporters can finally return to stadiums after two years.

Football games in the country were played without fans in attendance due to the Covid-19 pandemic, but are now allowed to have fans filling 50% capacity of the stadiums, as reported by Sports Brief.

To honour their fans, Mamelodi Sundowns announced that they will be giving away free tickets for the dead rubber CAF Champions League game against Al Merrikh.

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