ACTIVA Insurance Group and LALIGA Sign Strategic Sponsorship Partnership

LALIGA, the globally renowned Spanish Professional Football League, and ACTIVA Group, a leading pan-African insurer, are pleased to announce the signing of a strategic partnership starting from July 1st, 2024, for the next three seasons.

ACTIVA Group will become the official pan-African insurer partner of LALIGA.

This collaboration aims to enhance community engagement, promote financial inclusion, and foster sports development across the African continent.

Established in 1998, ACTIVA Insurance Group is a pan-African insurer leader headquartered in Douala – Cameroun with a strong presence across sub-saharan Africa.

The Group offers a comprehensive range of non life and life insurance products, emphasizing customer-centric service and innovation. The Group's dedication to excellence and adherence to international standards have solidified its reputation as a trusted insurance provider in the region.

Reliable Rodri the rock behind Spain's sparkling Euros

Football

The partnership between ACTIVA Insurance Group and LALIGA marks a significant milestone in leveraging sports as a catalyst for community development and youth empowerment throughout Africa.

This partnership reflects a mutual desire to create a positive impact that extends beyond the football pitch. Through this collaboration, both entities aim to foster a deeper connection with local communities, develop financial inclusion, inspire future generations of athletes, and drive positive social impact initiatives through various initiatives.

"We are excited to announce this partnership with LALIGA," said Jean Philippe Lowe, Deputy Managing Director of ACTIVA Insurance Group. "This collaboration is founded on shared values of excellence, customer engagement, and community commitment.

By integrating our expertise in insurance with LALIGA's passion for football, we aim to create meaningful opportunities for our communities, particularly by providing solutions to Africa's mass market. We look forward to achieving great success together"

Mbappe, Ronaldo face off as France and Portugal clash at Euro 2024

Football

"We are delighted to partner with ACTIVA Insurance Group," said Tresor Penku, LALIGA's Managing Director for Africa. "Together, we aim to strengthen our presence in Sub-Saharan Africa and engage with fans and communities."