Lionel Messi’s Inter Miami Jersey Outsold Real Madrid and Manchester United Jerseys in 2023

Lionel Messi’s Inter Miami Jersey Outsold Real Madrid and Manchester United Jerseys in 2023

Elijah Odetokun
updated at December 29, 2023 at 11:15 AM
In this article:
Lionel Messi logo
L.Messi
Inter Miami CF logoFArgentina logo
United States Major League Soccer logo
USA MLS
United States
  • Lionel Messi joined Inter Miami in July after leaving Paris Saint-Germain
  • The Argentine made an instant impact on the club on and off the pitch
  • His merchandise sales outsold top European clubs kitted by Adidas

Lionel Messi is football’s most influential personality in 2023 and Inter Miami’s greatest asset on and off the pitch after joining the Major League Soccer side in July.

Messi decided against extending his Paris Saint-Germain contract after two years at the club. He had many options but chose to move to the United States with Inter Miami.

His former club, Barcelona, was also an option but was ruled out due to financial issues, while he turned down a world-record salary offer from Al-Hilal.

Lionel Messi, Inter Miami, LAFC, MLS, BMO Stadium.
Lionel Messi in action for Inter Miami against Los Angeles FC. Photo by Harry How.
Source: Getty Images

Per Goal, former director Paolo Maldini disclosed that AC Milan attempted to sign the World Cup winner, but it was too late, and he had decided to move to Miami.

Messi’s jerseys outsold top European clubs

One of the effects of Messi’s arrival in Miami was felt in merchandise sales as the demand for jerseys with his name at the back skyrocketed, and Adidas struggled to keep up.

Per New York Times, senior director at Adidas, Tor Southard, confirmed Messi’s jerseys became the number 1 priority globally, and the company had to outsource production.

In North America, the Heron’s jersey became the number 1 merchandise ahead of top European clubs – Real Madrid, Juventus, Manchester United and other clubs the company produced for.

In Europe, the jersey which you would ordinarily not see in stores challenged the tribal affiliations for European heavyweight jerseys, accounting for more than half.

Vogue named ‘Messi 10’ jerseys in their list of 15 fashion items that defined 2023. The landmark sales have prompted Adidas to produce a third strip for Miami and other MLS clubs that sold over 100,000 units in 2023.

Exciting news! We have a WhatsApp channel 🤩

➡️ Click to join our channel for all your favourite sports news.

Messi’s World Cup jerseys sold at auction

Sports Brief reported on six of seven Lionel Messi’s World Cup jerseys sold at auction for $7.8m at a New York auction house, Sotheby’s.

The only missing jersey was the one he wore at the final group-stage game against Poland. The proceeds from the sales will go into payments of hospital bills at a hospital in Barcelona.

Authors
Elijah Odetokun photo
Elijah Odetokun
Elijah Odetokun is Reuters-trained journalist with three years of experience having previously worked at Daily Times Nigeria, OmaSports and El Futbolero.