Lionel Messi: Businesses Owned by Inter Miami Forward After He Partners With Sergio Aguero

• Lionel Messi has established himself as both a reputable footballer and a businessman
• A good percentage of his income is generated from the endorsements he has with leading brands
• We take a look at some of the businesses he owns or works with in terms of advertisements

Lionel Messi has never been known for his business acumen but for his sheer talent on the pitch. It is a talent that has seen him grace the greatest of football podiums to the point of being referred to as the greatest of all time (GOAT).

But luckily for Messi, with the brand and reputation that he has built over the years, it is easier for leading corporates to trust him to be the face of their businesses.

Esports lovers were awoken to the wonderful news that the Argentine was venturing into the sport by partnering with his friend Sergio Aguero to co-own KRU Esports.

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We take a look at some of the other businesses the Inter Miami forward owns.

1. Messi Store

Lionel Messi started his own clothing line in 2019 by teaming up with Ginny Hilfiger of MGO Global. It is an online store that sells a wide assortment of clothes, including jackets, hoodies, t-shirts, etc.

Yahoo Finance reports the duo recently celebrated their four-year anniversary with a photo shoot at Messi's new home - the DRV PNK stadium in Miami.

2. MIM Hotels

Marca has previously reported that the former Barcelona captain has been the owner of the lucrative MIM hotels managed by Majestic Hotel Group since 2017.

As of 2022, he had six different outlets, including in Mallorca and Ibiza.

Endorsements

The 36-year-old also has a series of endorsements. He doesn't necessarily own them but gets a good sum of money from promoting the various brands

1. Socios

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In 2022, he partnered with Socios, a blockchain-based fan engagement platform, to promote them to his huge reach on Instagram.

The initial deal will last for an initial period of three years with a fee of 20 million euros annually, according to Forbes.

2. Adidas

The footwear giant has been one of Messi's longest partners after signing him in 2006. The deal was upgraded to a lifetime contract in 2017.

3. Pepsi

Messi, alongside other top footballers like Mohamed Salah and Paul Pogba, has been the leading face of the beverage brand, appearing in most of its commercials worldwide.

4. Huawei

The former Paris Saint-Germain forward has also worked with telecommunications giant Huawei in promoting their products to millions of customers globally.

5. Lays

The snack company entered into an agreement with Messi in 2013 seeking to maximise his standing as a global superstar to advertise their products.

Other brands that Messi has worked with before include Mastercard, Gatorade, Budweiser, Louis Vuitton, Gillette, Air Europa, Jacob and Co, among others.

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Lionel Messi pre-empts his retirement

Sports Brief has also reported that Messi has painted a sad picture of how his life in retirement would look like. At 36 years old, Messi is in the twilight of his career; that has been more than impressive, to say the least.

The former Barcelona captain has already ruled out a possible return to the European leagues. He also remained coy on whether he will lead Argentina's World Cup defence in 2026.

Speaking in his Apple documentary Messi meets America, the father of three hinted at never being able to fully get satisfied again after enjoying football his whole life.