La Liga President Labeled a Hypocrite for Agreeing To a Sponsorship Deal With Saudi Arabia

• La Liga chief Javier Tebas has come under fire following the latest sponsorship deal with Visit Saudi
• He has been accused of being a hypocrite since he viciously slammed Saudi Arabia for "whitewashing" its reputation through football
• Saudi Arabia has taken football by storm this year, signing the biggest stars from European clubs

La Liga President, Javier Tebas, has been heavily criticized for agreeing to a sponsorship deal with Visit Saudi. The partnership is aimed at showcasing Saudi Arabia as a tourist destination where football meshes with culture.

Saudi Arabia have ramped up their investment in sports in the last few years. A few months ago, Lionel Messi controversially made an unauthorized trip to the Middle Eastern country to promote it as a pristine destination.

The partnership is aimed at promoting Saudi Arabia as an exciting destination because of its culture, breathtaking landscapes, and a vital hub for sport and culture in the world.

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La Liga ambassador Iker Casillas is excited about the partnership.

"The great development of sport and sporting events in Saudi Arabia represents a real boost to the attractiveness of the destination, adding to its cultural interest and amazing landscapes. We are sure that this new partnership will be a success in connecting and attracting both football and sports fans in general, as well as new followers."

Javier Tebas called out

After the news broke, fans immediately criticized Tebas for his hypocrisy. He recently called out the Saudi Arabian government for using sports to "whitewash" its image.

Here are some reactions from fans.

@zaMusbeyNe_:

"This Shameless Man can do anything because of Money."

@ocbgb

"Saudi Arabia really takes sports washing to new levels."

@Buike_042

"Lol.. Tebas has always been a hypocrite."

@UruguayanHeroes

"The among of (expletive) he comes out with, I think he probably does not even remember anymore what he said."

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@sahabalaganesh

"FIFA, English FA, Infantino, Beckham, and everyone one who got so chummy with Qatar for the World Cup are to blame for this. What Saudi Arabia is doing can't even be called "sport washing" anymore, we're way past that."

Tebas accused the English Premier League and Saudi Pro League teams of ruining the transfer market following their incessant spending this summer.

The 61-year-old is unhappy with the current trend that has seen La Liga ranked behind the Premier League and Saudi Pro League in the list of highest-spending leagues in the summer transfer window.

Tebas trolls Man City

Sports Brief earlier reported on Tebas calling out Manchester City and the Premier League after the UEFA Super Cup.

Man City beat Sevilla on penalties after the game ended 1-1. While congratulating Sevilla, Tebas appeared to throw shade at the Premier League and Pep Guardiola's team.