Cristiano Ronaldo: Al Nassr star invests in an online luxury watch marketplace

Cristiano Ronaldo has further pursued his love for high-end timepieces by making an investment in the digital platform Chrono24.

Chrono24 revealed that Ronaldo has acquired an undisclosed portion of the company, thus becoming one of its shareholders.

The 38-year-old athlete, currently representing Al-Nassr in Saudi Arabia, recently shared a photo on Instagram alongside Tim Stracke, the co-CEO and founder of Chrono24.

'Watch lovers all over the world, we have amazing news for you: Cristiano Ronaldo, the football just joined Chrono24 as shareholder,' the company said.

'His passion for timepieces met his business genius and he’s taking both to the next level.

'It’s a big day for us and our community, whose love for watches knows no bounds.'

The company, established in 2003, asserts to offer a selection of over 530,000 watches sourced from over 3,000 dealers.

The website reportedly attracts more than nine million unique visitors on a monthly basis.

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According to reports, Ronaldo has joined the ranks of investors such as Bernard Arnault's family investment company, Aglae Ventures, General Atlantic, Insight Partners, and Sprints Capital by acquiring stakes in the company.

Ronaldo, who recently secured a £175m-a-year contract with Al-Nassr, is renowned for his extensive collection of luxury watches, which is valued at approximately £5m. In addition, he possesses a fleet of supercars worth £18m.