Erling Haaland Sensationally Blocked From Trademarking His Name in Norway

• Manchester City striker Erling has lost one of his trademark attempts in Norway
• Haaland’s stock has been on the rise for years now and he sought to protect his brand
• He is enjoying a record-breaking first season in English football with two finals left to play

Erling Haaland’s attempt to be the only one using his name has been blocked in his native Norway, but he has exclusive access to two other properties.

The Norwegian has been on a rapid rise in the past years, and his move to Manchester City last summer for £51m has skyrocketed his stock and brand.

He enjoyed a record-breaking first season in England. He won the Premier League with City, picking up the golden boot with a record 36 goals as well as winning the Player and Young Player of the Year awards.

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There could be more to come for the 22-year-old, with the FA Cup final kicking off in about an hour’s time and the UEFA Champions League final next weekend.

Haaland loses trademark attempt

According to Norwegian media, VG Haaland submitted three applications to the Norwegian Industrial Property Office through the law firm Schjødt.

They were for his signature, lotus goal celebration and name ‘Erling Haaland’ but one of the applications was unsuccessful.

Knut Andreas Bostad, the Head of Section in the Design and Trademark Department in the NIPO, approved the signature and goal celebration but denied the name copyright.

According to Sun Sport, the application for the name was rejected because a man from Oslo filed it last year to use it on clothing, footwear and other things the golden boot winner applied for.

He has three months to appeal the decision and could also explore other options to get the right of his name, including suing the first applicant or buying it from them.

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How City changed Haaland’s life

Sports Brief reported that Haaland admitted City changed his life in his first season under the tutelage of Pep Guardiola, and he has embraced it.

The former Borussia Dortmund claimed he no longer has the opportunity of doing things like an average person without people filming him, something he has no control over.