Cristiano Ronaldo beats Messi, Beckham, Ibrahimovic as highest earner on Instagram

Cristiano Ronaldo beats Messi, Beckham, Ibrahimovic as highest earner on Instagram

Rene Otinga
updated at April 12, 2023 at 7:42 PM
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- Cristiano Ronaldo is currently the highest earning celebrity on Instagram, study reveals

- The Juventus star made a massive KSh 5 billion in 2018 from Instagram

- This means he pocketed an average of KSh 102,751,135 per Instagram post

- Lionel Messi was ranked second while retired footballer David Beckham came fourth

Cristiano Ronaldo has been named as the highest paid celebrity on Instagram beating the likes of Lionel Messi, Zlatan Ibrahimovic, Neymar and Ronaldinho.

The 34-year-old earned a staggering KSh 5 billion (£38million) on the social media platform in 2018 which doubled that of his long time rival Messi.

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A recent study showed out of the major celebrities paid to promote products on Instagram, Ronaldo was the highest earner by far.

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A number of posts from last year was looked at by the authors of the study Buzz Bingo, which proved Ronaldo's 34 sponsored posts earned £38.2m making it £780,000 (KSh 102,751,135) per post.

Messi's 36 posts on the social media platform, on the other hand, earned him £18.7m in total which translates to £518,000 (KSh 68 million) in every posts made.

Reality TV star Kendall Jenner was third with £12.7m at £489,000 per post while retired footballer David Beckaham came fourth.

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From the analysis, it is clear Ronaldo is a winner not only with the ball at his feet, but on the lucrative social media platform as well.

Having played football at top level for nearly two decades, the 34-year old has made a name for himself and is of the most sought after brands in the world.

His popularity, coupled with other factors , has made him the most followed person on the gram and that in itself has come with its own merits.

Here is a list of the top earners on Instagram, according to Buzz Bingo:

1. Cristiano Ronaldo - £38.2m

2. Lionel Messi - £18.7m

3. Kendall Jenner - £12.7m

4. David Beckham - £8.6m

5. Selena Gomez - £6.4m

6. Neymar - £5.8m

7. Zlatan Ibrahimovic - £3.2m

8. Kylie Jenner - £3m

9. Ronaldinho - £2m

10. Khloe Kardashian - £975,000

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Rene Otinga
Rene Otinga is a sports journalist with over eight years of working experience in digital media. Rene's experience includes working as a Copywriter at X News Kenya and