Puma's net worth: How much is Puma worth? All the details and numbers

Puma's net worth: How much is Puma worth? All the details and numbers

Claudia Kogi
December 6, 2022 at 6:53 AM

Puma is an international brand acknowledged for its sports clothing and accessories. The company has performed really well even though the brand did not have any prior experience in the industry. Consequently, Puma's net worth continues to stun the brand's enthusiasts with its immense growth and innovations.

What is Puma CEO's net worth?
Puma corporate logo hangs on a wall outside their store at the Toronto Premium Outlets shopping mall in Halton Hills, Ontario. Photo: Gary Hershorn
Source: Getty Images

Puma is not only recommended but is used by top-notch and talented athletes all over the world. As of 2022, the company is the third-largest sports manufacturing brand in the world, providing services and products in over 120 countries. What is the total revenue of Puma? Let's find out.

Puma's profile summary

Legal name

Puma SE

Year founded



Rudolf Dassler


Clothing, Shoes, Sports Equipment


Ove 14,000

Area served

United States of America and the rest of the world

Headquarters region(s)

Herzogenaurach, Bavaria, Germany



Chief executive officer

Arne Freundt


$6 billion


$89.9 billion

Social media presence

Instagram, Twitter, YouTube, TikTok

Who is the owner of Puma?

The popular franchise became public in 1986 and got listed on the Frankfurt Stock Exchange. The current chief executive officer of the company is Arne Freundt, who took over from Bjorn Gulden. So, who found the company? In 1924, two brothers, Rudolf and Adolf, founded a shoe factory named Gebruder Dassler Schuhfabrik.

It was the only shoe factory that produced sports shoes in those days. Due to inadequate power supply, they used pedal power to run machines. They secured their first African-American sponsorship by convincing Jesse Owens, an America-based sprinter, to use their shoes.

However, come 1948, the two brothers split to expand individually, whereby Adolf founded Adidas, and Rudolf initiated his own brand and named it Ruda, which consequently changed to Puma Schuhfabrik Rudolf Dassler.

After a few years, the West German National Football Team wore Puma shoes in the first football match and even convinced Armin Hary to wear them for the 100-meter sprint finale in the 1960 Olympics.

Following their buyers' reviews, Puma became public and got listed on Frankfurt Stock and Borse Munchen in 1986. In the subsequent years, the franchise has industrialized bit by bit, and today, it is one of the significant sports manufacturing companies in the world.

Puma's net worth as of 2022
Dua Lipa and Billy Walsh accept the Collection of the Year Award for Puma, during the 2022 Footwear News Achievement, on 30th November 2022, in New York City. Photo: Jamie McCarthy
Source: Getty Images

So, who owns the most Puma stock? As of December 2022, Artemis S AKering is the primary owner of the sports brand.

What is Puma's net worth as of 2022?

The German-based company is one of the most valuable sports brands in the world. In recent years, the brand's profits began to decrease gradually while on the other hand, Nike and Adidas had a healthy gain.

Consequently, the brand collaborated with high-profile celebrities like Rihanna, Usain Bolt, and its immense growth began to flourish again. According to Forbes, the net worth of Puma is alleged to be $6 billion as of 2022.

What are Puma's total assets?

According to Forbes data, the brand's total assets amount to $5.7 billion and its total profit at $89.9 million. Additionally, it has listed the brand among the World's Top Female-Friendly Companies and the World's Best Employers.

What country sells the most Puma?

What is Puma CEO's net worth?
Festival-goers visit the Puma tent during 2022 Made in America event at Benjamin Franklin Parkway on 4th September 2022, in Philadelphia, Pennsylvania. Photo: Lisa Lake
Source: Getty Images

Even though it is among the world's largest manufacturing companies, Puma sells most of its products in the United States of America and Germany.

What is Puma CEO's net worth?

The company's chief executive officer was Bjorn Gulden before Arne Freundt took over in November 2022. He is a former professional football and handball player who played soccer for FC Nürnberg, Bundesliga, and Stromsgodset in the Norwegian Premier League, while handballing for Haslum in Norway's first league.

According to various sources, he has an estimated net worth of $125 million. He received around $5 million to $10 million from Puma's salaries.

Full name

Bjorn Gulden

Date of birth

4 June 1965

Place of birth

Zurich, Switzerland


57 years of age (as of December 2022)




Business executive

Net worth

Estimated to be $125 million

Famous for

Being Puma's ex-CEO

As of December 2022, the brand's chief executive officer is Arne Freundt. Arne took over the helm from Bjorn Gulden, who had served as the company's CEO since 2013. He began his career at Siemens Advanta Consulting in March 2005 and worked as a senior project manager for six years.

He then joined the company in July 2011 as a Global Director Strategy team member and has since worked at the label. Unfortunately, he has yet to reveal how much he is worth. Excited about his new role, he stated,

I feel privileged to be given this opportunity by the supervisory board to lead this great company with its fantastic people and take Puma to the next level. Gulden has been an inspiring leader, and I am very thankful for the joint journey.

Full name

Arne Freundt

Date of birth

1980 (date and month unknown)

Place of birth







Business executive

Famous for

Being the current CEO of Puma

Between Adidas and Puma, which is worth more?

Puma, Adidas and Nike are the world's largest companies today. Allegedly, Nike generates $18.6 billion, Adidas $15.6 billion, and Puma generates a total of $6 billion.

Which is bigger, Adidas or Puma?

Adidas is by far more successful than Puma. Even just putting their revenues aside, Adidas has over 39k employees while Puma has 15k employees.

Puma's net worth has immensely grown following its recent signing of high-profile personalities like Marco Reus, David Silva, Griezmann, Luis Suarez, Romelu Lukaku, Sunil Chhetri, David Silva, and many more.

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Claudia Kogi photo
Claudia Kogi
SEO Editor