- Stephen Curry has signed a long-term extension with Under Armour
- The deal will extend beyond his playing days and into retirement
- The 35-year-old has been with the brand since 2013 and has released 10 signature shoes since
Golden State Warriors superstar Stephen Curry has signed a new long-term deal with Under Armour.
The deal is set to extend into his retirement. The four-time NBA champion has been with the brand since 2013.
The details of the deal were not disclosed, but it would reportedly be the richest-ever endorsement deal once everything is factored in.
The two-time MVP is in his 10th signature sneaker, but there have been complaints from Curry's fans on how the brand has handled one of the greatest players in the history of the NBA.
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Curry's new Under Armour deal
According to ESPN, Curry Brand was launched in 2020 and the 34-year-old became just the ninth player in NBA history to have a signature shoe series reach a 10th consecutive model.
Curry's sneaker line is in the top five highest-grossing signature lines annually in the NBA's 22 current signature shoes list.
The Warriors star is excited about the future:
"Belief is a big part of who I am on and off the court," Curry said. "I believe in Under Armour and Curry Brand, the team now in place, and what we're doing together. We share a vision for a big future ahead."
Under Armour founder, Kevin Plank said the brand is nothing without Curry:
"There's always been a continuation [in mind] with Stephen. I couldn't imagine Under Armour without Stephen, or Stephen without Under Armour."
How much could Curry make?
According to the Athletic, the deal could be worth $1 billion because the two-time MVP has tied his sneaker rights and brand to one company for the rest of his career and into retirement.
The 35-year-old is looking to win his 5th NBA ring this season to cap off a hugely successful career.
Curry the scoring maestro
Sports Brief recently reported on Curry's highest-scoring games in his NBA career.
He scored 62 points in the win against the Portland Trail Blazers on January 3, 2021.
Curry shot 18 of 31 from the field, was 8 of 16 from beyond the arc with 18 free throws.