- Ja Morant now belongs to an elite group of NBA players with a signature shoe deal
- Morant unveiled Ja 1 sneaker on Christmas Day before the Memphis Grizzlies played Golden State Warriors
- He is the 23rd player in NBA history to have his own signature shoe
Memphis Grizzlies guard Ja Morant became the 23rd player in NBA history to have a signature shoe deal.
He unveiled the Ja 1s in the Grizzlies' first-ever Christmas Day game against rivals Golden State Warriors, a game they ended up losing. Although the trash talk in the game stole the headlines, Morant made history.
The 23-year-old All-Star joins LeBron James, Kevin Durant, Giannis Antetokounmpo and Paul George on the roster of Nike’s current NBA signature athletes.
Morant's popularity in the NBA has slowly been growing thanks mostly to his impressive performances for the Grizzlies in the past four years and the signature shoe is a testament to his work during that time.
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His rise to prominence has coincided with the Grizzlies' upturn in results and performances, making them a perennial Western Conference contender.
Morant signature shoe
The sneakers were unveiled on Christmas Day, with the Grizzlies star announcing the arrival of the Ja 1 sneakers on social media.
He said his daughter Kaari’s name is stamped on the inner half of his low-top basketball shoe, which is set to go on sale in April 2023, per AndScape.
“It was something I’ve been waiting on to happen for a while. I’m obviously part of the process. But I enjoyed every bit of it, each step to making the shoe. People kind of like it, so they say. Big-time honor."
Morant's jersey was the seventh highest selling in the NBA in the ranking released in January. His incredible scoring ability, flair on the court and competitive demeanour makes him loved and hated with equal measure.
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Last season, he was named NBA Most Improved Player and was also voted in as an NBA All-Star starter for the first time in his young career. Morant has averaged 21.9 points, 7.2 assists and 4.7 rebounds in his career, per Stat Muse.
Morant on West teams
Sports Brief earlier reported on Morant declaring that he isn't worried about teams in the Western Conference last week.
Morant said no team concerns him in the West, naming the Boston Celtics as the Grizzlies' only threat when asked who he feels his team must go through to win the title.
"Nah, I'm fine in the West."