Bo Jackson's net worth: How much is the former professional baseball and football player worth?

Bo Jackson's net worth: How much is the former professional baseball and football player worth?

Kenneth Mwenda
June 15, 2023 at 1:12 PM

Bo Jackson's net worth reflects the remarkable success he achieved as a professional baseball and football player, as well as through lucrative endorsements. With his impressive net worth, he has cemented his status as one of the most significant athletes in history. Bo's business and donations continue to influence his financial and athletic situation.

Bo Jackson
Bo Jackson circa 1989 and to the right is Bo in October 2022. Photos: Focus on Sport and Bob Levey (Modified by editor)
Source: Getty Images

Bo Jackson, a former professional football and baseball player, is hailed as one of sports history's greatest athletes. Well-known for his extraordinary talent and adaptability, he had a fruitful career in both sports. Beyond his athletic achievements, his net worth has been a subject of interest.

Profile and bio summary


Vincent Edward Bo Jackson

Date of birth

November 30, 1962

Place of birth

Bessemer, Alabama, U.S.


60 years (as of June 2023)

Zodiac sign





Former American football and baseball player


6 ft 1 in (1.85 m)



NFL draft


MLB debut

September 2, 1986





Social media

Instagram, Twitter

Net worth

$25 million

How old is Bo Jackson?

Bo Jackson (aged 60 years (as of June 2023) was born on November 30, 1962. He had exceptional athletic prowess throughout his lengthy career, winning praise and admiration from people worldwide. However, his professional athletics career was ultimately cut short by injury.

When did Bo Jackson retire?

Bo Jackson's net worth in 2023
Former Auburn Tigers Bo Jackson looks on prior to the 2014 Vizio BCS National Championship Game against the Florida State Seminoles at the Rose Bowl on January 6, 2014, in Pasadena, California. Photo: Kevin C. Cox
Source: Getty Images

At 32, Bo Jackson retired his career in professional sports in 1994. His career experienced a serious setback in January 1991 due to a devastating hip injury sustained during a football game.

His left hip joint suffered avascular necrosis due to the injury, requiring hip replacement surgery. The injury caused him to dislocate his hip. Bo's remarkable career as a dual-sport athlete ended when his injury struggles led him to give up both football and baseball.

How rich is Bo Jackson?

Vincent Bo Jackson's net worth in 2023, as of June 14 2023, stands at an impressive $25 million. While some modern players may find this to be modest, it is vital to remember the time period in which he played. Jackson's net worth shows his ongoing fame and the rich endorsement deals he landed during his playing days. This is despite retiring from professional sports decades ago.

How much money did Bo Jackson make?

Vincent Bo Jackson's net worth
Bo Jackson holds an Al Merrick Channel Islands surfboard in front of a green screen wearing a wetsuit before being filmed for a "Bo Knows" Nike cross trainer television commercial on a soundstage at Culver City Studios in 1989 in Culver City, California. Photo: Roxanne McCann
Source: Getty Images

During his professional career, Bo Jackson earned much money in baseball and football. Reportedly, he was paid $6.8 million in baseball, while in football, he was paid $6.1 million. Although these figures appear substantial, adjusting for inflation puts the total to over $20 million in today's money.

His greatest financial influence came from his endorsements, particularly with Nike and Gatorade. Bo Jackson and Nike had a storied association, with the renowned "Bo Knows" advertisement campaign changing sports marketing. During his playing career, endorsement deals and product promotions earned Jackson tens of millions of dollars in additional money.

Bo Jackson's contract

Bo Jackson commanded large contracts throughout the peak of his playing career. He signed a 5-year, $7.4 million football contract with the Los Angeles Raiders and a one-year, $2.4 million baseball contract with the Kansas City Royals.

Furthermore, he received considerable annual sums through endorsements, including $1 million from Nike and Gatorade and $500,000 from Pepsi and AT&T together. Bo's salary and sponsorship revenues reached an astonishing $6 million annually in the early 1990s.

The impact of Nike

How much money did Bo Jackson make?
Bo Jackson of the Chicago White Sox during a Major League Baseball game circa 1991 at Comiskey Park in Chicago, Illinois. Photo: Focus on Sport
Source: Getty Images

Bo Jackson's partnership with Nike was revolutionary, propelling the company to unprecedented success. The "Bo Knows" commercials, initially aired in 1989, propelled Nike's cross-trainer shoe sales. Nike's income from cross trainers increased to $400 million annually within a year of the campaign's introduction, accounting for 80% of the global market share.

Is Bo Jackson still getting paid by Nike?

Nike's gratitude for Bo Jackson is still visible today. One of the largest buildings on the Nike corporate headquarters in Beaverton, Oregon, is dedicated to him, recognising his tremendous impact on the firm. Furthermore, despite Bo's retirement from professional sports, it is reported that Nike continues to give him a yearly sum of at least $1 million as a token of their ongoing gratitude.

Life beyond sports

Is Bo Jackson still getting paid?
Bo Jackson, Full Back for the Los Angeles Raiders during the American Football Conference West game against the Kansas City Chiefs on 15th October 1989 at the Los Angeles Memorial Coliseum, Los Angeles, California, United States. Photo: Mike Powell
Source: Getty Images

Following his retirement from professional sports, Bo Jackson pursued various interests. He appeared in popular video games such as "Tecmo Bowl" and "Madden," cementing his iconic position. Bo has also been on TV shows such as "Married...with Children," "Lois & Clark: The New Adventures of Superman," and "The Fresh Prince of Bel-Air."

What does Bo Jackson do for a living now?

Bo Jackson's entrepreneurial spirit and net worth drove him to invest in various businesses. He is a member of the investment group that owns The Burr Ridge Bank and Trust in Illinois.

He is also a co-owner and CEO of the Bo Jackson Elite Sports Complex, a cutting-edge multi-sport complex in Lockport, Illinois. According to Forbes, the venture is also sponsored by Nike and Gatorade. Bo's ventures also include the food industry, as seen by his ownership of the food company N'Genuity.

Bo Jackson's career and money have allowed him to live a lavish lifestyle, as evidenced by his outstanding real estate holdings and collection of luxury cars. His appreciation for the best things in life, from high-performance vehicles to lavish houses, reflects his achievements on and off the field.

Bo Jackson's family

 Bo Jackson's endorsements
Bo Jackson & Wife during "The Chamber" Los Angeles Premiere at The Academy in Beverly Hills, California, United States, on October 02, 1996. Photo: SGranitz
Source: Getty Images

Bo Jackson's private life revolves around his family. He is married to Linda, a rehabilitation counsellor, and they have three children: Garrett and Nicholas, sons, and Morgan, a girl. Bo honoured his commitment to his mother by receiving a Bachelor of Science degree in Family and Children Development from Auburn University in 1995 after retiring from sports.

Bo Jackson's net worth of $25 million shows his extraordinary athletic achievements and ongoing influence in the sports world. While his baseball and football earnings are notable, his endorsement deals, particularly with Nike, catapulted him to financial success. Bo Jackson is still a legendary figure in athletics and beyond today, making an effect through his commercial activities.

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Kenneth Mwenda photo
Kenneth Mwenda
SEO Editor