Unilever Nigeria’s Rexona Sends Nigerian Consumers to FIFA World Cup 2026 in Vancouver

Nigerian consumers who purchased qualifying Rexona products have been rewarded with fully sponsored trips to the FIFA World Cup 2026 in Vancouver, Canada, following the conclusion of Unilever Nigeria Plc’s consumer promotion campaign.

The prize presentation ceremony took place at Prince Ebeano Supermarket in Ikeja, Lagos, on June 5, 2026, marking the formal close of the promotional campaign. To qualify for the grand prize, consumers were required to purchase three Rexona aerosol products, with all participating shoppers also receiving guaranteed rewards. Prize packages for the grand prize winners covered return flight tickets, match tickets, accommodation, and other travel arrangements.

Zainab Obagun, Head of Corporate Affairs, Communications and Sustainability at Unilever Nigeria Plc, addressed attendees at the ceremony, framing the initiative within the company’s broader consumer engagement strategy. “At Unilever, we believe our relationship with consumers goes beyond providing quality products. It is about creating meaningful experiences and rewarding the trust they place in our brands every day. This presentation demonstrates that when we make a promise to our consumers, we fulfill it. We remain committed to creating value for Nigerian consumers while strengthening our partnerships with retailers and trade partners across the country,” she said.

Obagun also highlighted the role of retail partnerships in the campaign’s delivery, noting that collaborations with trade partners are central to extending value to consumers across Nigeria.

Rexona Brand Manager Olaide Olumide described the FIFA World Cup 2026 activation as part of a longer-running strategy built on football as a consumer engagement platform. The campaign follows previous activations tied to the Africa Cup of Nations (AFCON) and the Women’s Africa Cup of Nations (WAFCON), where Rexona partnered with the Confederation of African Football (CAF) to offer consumers football-related experiences.

“Rexona is a performance-focused brand globally, and football provides the perfect platform to demonstrate what performance means. Following our successful partnerships with CAF during AFCON and WAFCON, where we rewarded consumers with unique football experiences, this promotion around the FIFA World Cup 2026 represents an even bigger opportunity to celebrate and reward our loyal consumers. More importantly, it shows that we care about our consumers not only through our products but also by creating life-changing experiences for them,” Olumide said.

Among the winners, Fatima Ahmed described the prize as a dream come true, expressing gratitude to Rexona for the opportunity to attend one of the world’s most widely watched sporting events in person.

Rexona holds official FIFA World Cup 2026 sponsorship status, providing the brand with a commercial platform to activate consumer promotions around the tournament. The campaign was not limited to Rexona alone — other Unilever personal care brands, including Dove and Axe, were incorporated into the promotion, broadening its reach across different consumer demographics.

The FIFA World Cup 2026 is co-hosted by the United States, Canada, and Mexico, with Vancouver serving as one of the Canadian host cities. The expanded 48-team tournament, the first to feature that format, represents a significant growth in scale compared to previous editions, making sponsorship activations of this nature increasingly prominent in markets across Africa.