- Moroka Swallows' decision-making has backfired in the most embarrassing of ways
- Less than 2 000 people turned up for their Soweto Derby encounter against Kaizer Chiefs on Wednesday night
- The club had raised the ticket price for the DStv Premiership steeply, which deterred fans from turning out in their numbers
Moroka Swallows will have to read the room in the future when it comes to what the fans want.
Around 1 700 tickets were sold for their much-anticipated Soweto Derby against Kaizer Chiefs at the 24 000-seater Dobsonville Stadium.
Considering the status of this DStv Premiership fixture, its accessible location and the convenience of kick-off time, this is an embarrassing turn of events.
Ahead of the game and as reported by SowetanLIVE, Swallows chairman David Mogashoa had justified hiking ticket prices from R60 to R100 by saying:
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"This game against Chiefs was planned three weeks ago. Security will be very tight and that's why the tickets are selling at R100 each... I am not backing down because we spent R250,000 to prepare for this game. We don't leave anything to chance in category A games."
This disdainful reasoning by Mogashoa came back to bite him in the rear, judging by the turnout at the stadium.
"lol ai that R100 is too much , especially for a swallows game."
"1700 tickets x R100=R170k. If tickets were R40 at least 20k supporters were gonna buy tickets which is R40 x 20k tickets =R800k this thing of R100 ticket isn’t good to work at all"
"Good @Moroka_Swallows wanted to exploit supporters with that R100 price."
"I hear people are complaining about R100 ticket midweek, but at Cape Town they filled the stadium against CTC, I am also not happy about the price just saying nje."
@TABZGP responded to this by saying:
"Supporters In Western Cape don’t get to see much live football unlike up in Gauteng."
Swallows FC justifies hiking ticket prices for Soweto Derby against Kaizer Chiefs
Those attending the Soweto Derby match between Swallows FC and Kaizer Chiefs in Dobsonville were given a shock.
As reported by Sports Brief, the club raised the price of tickets for the much-anticipated encounter, meaning spectators had to fork out R100 instead of the usual R60.
Chairman David Mogashoa referenced the recent pitch invasion by Amakhosi supporters, during an MTN8 quarter-final encounter against Stellenbosch FC at the Danie Craven Stadium in Stellenbosch.
It was reported that Cape Town City caused a storm in August when they did something similar when Chiefs rolled into the Mother City.