Manchester City threaten legal action against small Chilean club due to eerie similarity in club badges

Manchester City threaten legal action against small Chilean club due to eerie similarity in club badges

Rene Otinga
updated at April 12, 2023 at 7:56 PM
In this article:
English Premier League logo
ENG Premier League
England
  • Chilean side Santiago City has been urged to change their club’s logo because of its striking similarity to that of Manchester City
  • Manchester City changed their logo in 2016 after majority of fans voted they wanted to see a new badge
  • Despite the request, Santiago City insist there were no intentions to copy the Premier League champions’ logo despite the similarities

Manchester City have threatened legal action against Chilean side Santiago City because of the striking similarities between the two club’s badges.

The Sun reports that City, through the club’s lawyers, have urged Santiago City to change their badge or risk a lawsuit.

In 2015, Manchester City conducted a poll with their fans where it was decided that the club’s crest would be altered as the majority of the fans wanted a rebrand of the badge.

Manchester City threaten legal action against small Chilean club due to eerie similarity in club badges
Manchester City have called on Chilean side Santiago City to change their badge. Photo by Visionhaus.
Source: Getty Images

The new badge was ultimately unveiled at the start of the 2016-17 campaign when Pep Guardiola first took charge of the club.

Reports further indicate that the City Football Group has ties in South America including countries like Uruguay and Bolivia, and plans are in place to expand their territory.

For this reason, the club is concerned that Santiago City’s badge could lead to the public believing the Chilean club was part of the stable of worldwide clubs.

“The design you are using cannot co-exist with Manchester City trademarks,” a letter from Manchester City lawyers to Santiago City said.
“Failure to comply with the foregoing may lead our client to take legal action against you however it is in the interest of all parties if it is resolved amicably.”

Santiago City’s reply

Interestingly enough, Santiago City issued a rejoinder to City’s request, with the club insisting they were not trying to copy the Premier League champions.

As quoted by The Sun, the reply said:

“This is a humble club that registered the name of Santiago City and in no case has alluded to – or hinted at – that it is part of any business group.
“We sent our answer within the indicated deadlines.”

Sterling nets hat trick as City destroy Norwich

In the Premier League, Manchester City are looking extremely good, and they recently exerted their dominance with a 4-0 win over Norwich City.

Raheem Sterling bagged a hat trick with Phil Foden rounding off the scoring as the Citizens maintained their nine-point lead at the top of the table.

The result was followed up by an emphatic 5-0 win over Sporting Lisbon in the Champions League last 16.

Authors
Rene Otinga photo
Rene Otinga
Rene Otinga is a sports journalist with over eight years of working experience in digital media. Rene's experience includes working as a Copywriter at X News Kenya and TUKO.co.ke.
Tags
World