Italian Giants Juventus Unveil New Away Kits in Artistic Video With Popular Tik Tok Star Khaby Lame

Italian Giants Juventus Unveil New Away Kits in Artistic Video With Popular Tik Tok Star Khaby Lame

Godwin Nii Armah Tagoe
updated at April 12, 2023 at 8:07 PM
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  • Juventus collaborated with the Tik Tok superstar Khaby Lame to launch the club's new away jerseys for the forthcoming season
  • The record-holders of the Serie A will wear the all-black away jersey for the first time in a pre-season game against Mexican side Guadalajara on Saturday, July 23
  • The Old Ladies of Italian football have been hugely successful in securing the services of Di Maria, Paul Pogba and Brazilian defender Bremer

Serie A giants Juventus have unveiled their away kits for the 2022-23 season in aesthetically pleasing footage.

Juventus deployed the services of the most followed creator on Tik Tok, Khaby Lame, as the Bianconerri dropped their away kit in an innovative style.

In a video posted on the club's social media handles, sighted by Sports Brief, Khaby Lame modelled Juventus' new away kit in a well-crafted concept which radiates the design of the jersey which focuses on the night.

Khaby Lame, Juventus, Serie A, away kit, Italy, Bianconerri, Tik Tok, star, Los Angeles, LA
Tik Tok superstar Khaby Lame modelled Juventus' away kit in an artistic video as the club launched its second jersey for the upcoming season in the United States. Photo credit: @juventusfc
Source: Twitter

Owing to the idea behind the away kit, Lame, who was in the home jersey was walking on the street before a thundering noise interlaced with lightning, signifying magic, changed his black and white striped Juventus home jersey to the all-black away kit.

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Explaining the concept behind the all-black outfit, a statement on the club's official website reads:

"Capturing the magic of night matches - this is the goal of the elegant black jersey, with subtle design cues that reference the club's DNA. The shirt design moves away from the striped pattern of last season's away kit."
"A symbol of magic that represents the history of the Club, the star has been woven into all Juventus jerseys this season."

Ex-Man United superstar Pogba receives heroic welcome at Juventus

Earlier, Sports Brief reported that Paul Pogba was accorded the perfect reception from Juventus fans on his return to the Italian club for his medical ahead of a summer move.

The French midfielder brought his miserable six-year spell with Manchester United at the end of June after it was confirmed that he would not be getting a contract renewal with the Red Devils.

Pogba, who left Old Trafford in 2012 for Juventus, rejoined the Premier League giants in 2016 under the then manager, Jose Mourinho.

Authors
Godwin Nii Armah Tagoe photo
Godwin Nii Armah Tagoe
Godwin Nii Armah Tagoe is a Ligue 1, Bundesliga, and La Liga editor with five-year experience. He previously worked with Sports Corna and 360SportsGH.
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