Discussing the worth of Messi’s contract with Adidas in 2023

Discussing the worth of Messi’s contract with Adidas in 2023

Babu Tendu
updated at April 12, 2023 at 8:27 PM
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Lionel Messi, one of the greatest footballers of all time, has been a global ambassador for Adidas since 2006. Over the years, Leo has collaborated with the sportswear giant on various products and campaigns, becoming the face of the brand's football division. In recent years, rumours have been swirling about the worth of Messi's contract with Adidas, which is becoming a lifetime deal.

Messi contract with Adidas
There is a lot of information regarding Messi's contract with Adidas. Much will be shared in the post. Photo by Daniel Harvey Gonzalez. (Modified by author).
Source: Getty Images

Messi's partnership with Adidas has been lucrative, with the player reportedly earning millions annually. As such, the contract renewal is of significant interest to both Messi and Adidas, as it will likely substantially impact both parties' financial and marketing strategies. With Lionel's status as a global icon and Adidas' reputation as a leading sportswear brand, the partnership has garnered attention from fans and industry experts.

Does Messi have a lifetime contract with Adidas?

Lionel is considered one of the greatest footballers of all time and a prominent brand ambassador for this sportswear brand. Lionel has partnered with the sportswear giant since 2006, and the two have collaborated on various products and campaigns.

How much does Adidas pay Messi per year
Lionel Messi of Paris Saint Germain in action during the Ligue 1 match between Paris Saint-Germain and FC Nantes at Parc des Princes on March 4, 2023, in Paris, France. Photo by Antonio Borga.
Source: Getty Images

However, in 2017, Leo took his relationship with this sportswear brand to the next level by signing a lifetime boot contract deal estimated to be worth $1 billion. In this article, we will delve deeper into the details of Leo's contract with Adidas and how it has helped him in his career.

How much is Messi's Adidas contract worth?

It's worth mentioning that Lionel has been a long-time ambassador for Adidas, even before the 2017 deal. From the beginning of his professional career, Lionel has been wearing Adidas boots on the pitch.

This loyalty to the brand has been a significant factor in Adidas' decision to invest in Lionel and his career. Leo has often been referred to as the "face of Adidas football," His image is used extensively in marketing campaigns and product launches.

How much is Messi's contract with Adidas?

According to reports, the deal is worth $1 billion throughout Messi's lifetime. Lionel will wear their boots for the rest of his professional career, and Adidas will have exclusive rights to use Leo's image and likeness in their advertising campaigns. Lionel will reportedly receive a percentage of the sales of any Messi-branded products, such as boots, clothing, and accessories.

How much is Messi contract with Adidas
Lionel Messi of PSG celebrates his goal during the Ligue 1 match between Paris Saint-Germain and FC Nantes at Parc des Princes on March 4, 2023, in Paris, France. Photo by Antonio Borga.
Source: Getty Images

The financial benefits of such a deal are undeniable. He is already one of the highest-paid footballers in the world, but this contract takes his earnings to a whole new level. The agreement ensures that Lionel will be financially secure for the rest of his life, which allows him to focus solely on his football career without worrying about financial concerns.

Messi's Adidas deal worth

Moreover, this contract has also given Lionel a sense of stability in his career. In the past, many footballers have had to switch sponsors throughout their careers, often in pursuit of better deals.

However, with the lifetime contract with Adidas, Leo doesn't have to worry about finding a new sponsor every few years. This stability has allowed Lionel to focus on his football and has likely contributed to his success on the pitch.

Lionel Messi's contract with Adidas

Additionally, the Adidas contract has given Lionel significant leverage in the football industry. As the face of Adidas football, Lionel is a major draw for fans and consumers. This has given him considerable bargaining power regarding negotiations with clubs and other sponsors.

Clubs know that having Leo on their team can bring in millions of fans and revenue, and other sponsors know that associating themselves with Messi can significantly increase their exposure.

How much does Adidas pay Messi per year?

His current boot contract deal is worth a whopping $19.2 million annually. This is in addition to the lifetime deal he signed with the company in 2017, estimated to be worth $1 billion. The $19.2 million annual payment is significant, even for a footballer of Messi's stature. It's a testament to his influence in the football industry and his status as a global icon.

Messi Adidas deal worth
Leo Messi of Paris Saint-Germain warms up before the Ligue 1 match between Paris Saint-Germain and FC Nantes at Parc des Princes on March 03, 2023, in Paris, France. Photo by Aurelien Meunier.
Source: Getty Images

Messi's contract worth

Lionel's move to Paris Saint-Germain (PSG) in the summer of 2021 was one of the biggest transfer stories in football history. The Argentine superstar signed a two-year contract with PSG with a staggering $41 million annual net salary, including bonuses.

This is in addition to any commercial deals and image rights he may have negotiated separately. The contract also includes a third-year option, which gives PSG and Messi flexibility in their plans. The contract worth with PSG has made Leo one of the world's highest-paid footballers, reflecting his incredible talent and status as a global icon.

Messi's Pepsi contract

Lionel's sponsorship deals extend beyond his partnership with Adidas and his contract with PSG. One of the most notable sponsorships that Messi has is with Pepsi. The Argentine superstar has been a brand ambassador for Pepsi since 2010, and his image has been used extensively in the company's marketing campaigns.

How much is Messi Adidas contract worth
Leo Messi of Paris Saint-Germain looks on during the Ligue 1 match between Paris Saint-Germain and FC Nantes at Parc des Princes on March 03, 2023, in Paris, France. Photo by Aurelien Meunier.
Source: Getty Images

Although the details of Messi's contract with Pepsi are not publicly known, it's safe to say that the deal is worth a significant amount of money. Lionel's image is one of the most recognizable in the world, and his association with Pepsi has undoubtedly helped to increase the brand's exposure and appeal.

Messi's net worth

According to Forbes, he has a net worth of over $620 million, which makes him one of the wealthiest footballers in the world. His massive net worth results from his lucrative contracts with top football clubs and numerous sponsorship deals with major brands such as Pepsi and Mastercard.

Messi's incredible success on the field has also earned him substantial prize money and bonuses over the years. His net worth has allowed him to live a life of luxury, with multiple properties worldwide, including homes in Spain and his native Argentina.

Does Messi have a lifetime contract with Adidas
The boots of Lionel Messi of Argentina during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022, in Lusail City, Qatar. Photo by Visionhaus.
Source: Getty Images

Additionally, his immense wealth has allowed him to make philanthropic efforts, such as establishing the Leo Messi Foundation, which supports children's health and education initiatives. Despite his vast wealth, he remains humble and dedicated to his craft, striving to improve and achieve even greater success on and off the football field.

Messi's contract with Adidas made him a loyal Adidas ambassador since the start of his career, and this contract secured his commitment to the brand for the rest of his playing days. In addition to the lifetime deal, His current boot contract with Adidas is worth $19.2 million per year, highlighting the importance of brand sponsorships in football.

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Babu Tendu
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