Denmark Kit Maker Hummel Launch ‘Toned Down’ World Cup Jersey in Protest of Qatar’s Human Rights Abuses

Denmark Kit Maker Hummel Launch ‘Toned Down’ World Cup Jersey in Protest of Qatar’s Human Rights Abuses

  • Denmark jersey make Hummel have revealed a monochrome jersey for the Danish national football team for the World Cup
  • The jersey is supposed to send a strong message to Qatar over human rights abuses of migrant workers during the World Cup
  • The kit was also a tribute to the Euro 1992 winning team, Denmark's only major title

Denmark jersey supplier have sent a powerful message to Qatar with the launch of the country's jerseys for the World Cup in the Middle Eastern country.

Hummel said it wanted to send a dual message. It said the 1992 Euro-winning team inspired the kits and also didn't want to be seen in Qatar by toning down the logos and the iconic chevrons.

Denmark, 2022 Qatar World Cup, Hummel, Christian Eriksen
Hummel launched three kits; a red one, an all-white and a black jersey, each carrying a distinct message. Photos by Hummel1923 (Twitter) and Johnny Fidelin.
Source: Getty Images

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Hummel tones down logo on Denmark's Qatar World Cup kit

Denmark will wear a special jersey in the upcoming World Cup with an aim to send a strong message to Qatar's human rights record, according to the BBC.

Their jersey supplier, Hummel, launched the kit on social media, drawing critical acclaim from football fans worldwide.

Denmark's powerful message

The kit will not only be a powerful message about the poor human rights record the host country have but also a tribute to the Danish team that won Euro 1992.

The launch follows a series of protests by human rights campaign groups against the treatment of migrant workers in Qatar.

After confirming their World Cup qualification, the country's football association (DBU) said they were establishing a series of measures to spotlight human rights issues in Qatar last year.

Earlier this month, a plea to FIFA to compensate workers was heavily backed. Amnesty International and other human rights groups have called on FIFA to set aside $440millionto support the program. That amount is equivalent to the World Cup prize money.

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Fans back compensation plan for migrant workers

Sports Brief earlier reported that most football fans support the compensation scheme for migrant workers for rights abuses.

A poll conducted by Amnesty International revealed that over 80% of the respondents strongly backed the proposal. However, FIFA said some respondents may not know some measures they have taken to reduce cases of human rights abuses.

Source: SportsBrief.com